To: M. Peach
From what I have been told, the Movie Theatres make nothing on the ticket sales for the first two weeks and then get a bigger percentage every week the movie stays out. The sad part is most movies don't last but a few weeks, before being kicked to the dollar theatres. That is why they hype up the preordained blockbusters like The Matrix, so the theatres can bank on the concession sales.
58 posted on
07/05/2003 11:28:38 PM PDT by
neb52
To: neb52
Since the studios get all of the receipts the first couple of weekends, they want to open really strong and make back the production cost in those first 2 weekends. They open wide and are careful not open against another strong film that could split the audience.
If the film hasn't found it's audience in the first couple of weeks, the advertising budget and studio promotions are often pulled out to be put into the "next" big thing.
63 posted on
07/06/2003 11:47:45 AM PDT by
weegee
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