The could have, and should have ended it when they joined the five rings in the sky with the pyro technics.
That was a memorable shot.
Then they lost it, especially depicting digital age.
They feted the (British) inventor of the world wide web? Come on! There is no single person that deserves this recognition. The internet age came upon us as an evolutionary process.
You may get an objection from the I.D. crowd. 8-)