Because "rich" is a richness in spiritual matters. Not what motivates the material/physical world.
What's encoded in the name (DNA) that man gave the blueprints of life, is the evidence that he's not really in charge. God is way funny, but some folks have no sense of humor.
DNA, names of God:
די־אן־איי = 86 = Elohim אלהים = Adonai אדני (65) + Ehyeh אהיה (21)
Posts 14 and 15:
Privacy Concerns Over DNA Tests That Help Discover Your Roots
Maybe for some, their DNA reads as ain ID, no ID.
אין אי די
Happy New Year, may you be inscribed in the Book of Life.
God loves puns...................