The feminists did. Funny part is Hefner actually being surprised here on Dick Cavett.
Hefner split the left, although it was unintentional.
Hefner and Playboy supported the Equal Rights Amendment, Abortion, Title IX, and everything the feminist wanted. But it was Phyllis Schlafly who had it right. Playboy was all the way to the Left on everything.
It is not right to speak of HH in Hell. We can know him by his fruits and can seek to punish him in earthly ways. But for the hereafter it is for God to judge.
There are tapes of Hefner debating feminists and he on Dick Cavett show with them
It’s interesting actually as snapshot into that era