Each individual needs to ask themselves whether the risk of it being true is worth taking...
I'm guilty of sometimes being too sympathetic towards other points-of-view. Always trying to get into the heads of people I don't agree with, be they Muslims, atheists, leftists...
There are certain absolutes that I simply can't fathom. And that point is one of them. I don't like the "what if you're wrong" argument, but you could rephrase it to "what are the ODDS that you're wrong, and what are the consequences?" The consequences aren't even remotely worth it!
The life, death, and resurrection of Jesus is a fact of history.There is no wishful thinking about it.
And this is why! Each Biblical event that fits into factual history increases the odds that Christianity is the truth, which makes heaven and hell real. People who don't want to accept that are playing a dangerous game. While atheists claim there's no evidence for God, I present them with the historical evidence for Christianity, and they usually laugh and say I'm crazy. It's disturbing for me to think how they're playing Russian roulette with eternity.