I see a lot of positive aspects of a Church oriented, pro active response to the necessity of supporting Christian influenced potential Marriage and Family interaction among young people (Russian or otherwise).
Pro Christian Marriage and Family lifestyles (especially Orthodox), are under attack in the superior intellectual elitist West (do I need quotes around that?), and this response to Western Social Media directed "dating" "services" for Russians seems wholesome and appropriate.
I do believe I detect an air of condescension in Luxmoore, and reading his other articles confirms it, he'll stick with Tinder and remain "cool".
One of the new spins in leftist agitprop is equating Eastern Orthodoxy with ISIS and Taliban but worse. According to them Orthodoxy is dark and backward as countrary to Islam which is a religion of peace and love and other Christian denominations which are getting cozier to LGBT and the rest of progressive stuff.