It has been gong on for decades. Remember SUN SIGNS? and other works from the 1970s talking on how to cast spells?
I remember the Lewis Meyer Bookshelf out of Tulsa, Oklahoma, in the 1970s and his daughter telling about a book on how to cast spells “and it really works!” she said.
Oscar showed some embarassment when she said that.
Back in those days any writer could make a living by writing books on how to cast spells and other witchcraft spells as he made them up in his mind.
the OUIJA board opened the door ...