Not a fan of this Pope but this appears to be a case of outrage propaganda. It make clear what the Church sees as marriage. It also acknowledges those who understand their fallen nature, including gay couples, can seek to be blessed as a way to become closer to and right with God. This is basic Christian faith, bless those sinners seeking God, which is different from Christian fetishism that is practiced by too many “pastors” in too many “churches” which places condemnation over redemption. Often for profit.
It’s B.S.
You don’t bless sin or sinful relationships.