[Siamese Princess]

The audience for movies has dropped significantly since the introduction of the MPAA ratings code back in the mid 1960s. The reasons for the record box office results are not because more people are going, it is because tickets are costing more, and there are more people who watch a movie multiple times. Less individuals are watching movies in the theatre than 10 years ago.

The movie industry took a huge hit first with the advent of TV, then the demise of the much-maligned Hayes code in 1966, cable in the 1970s, and finally videos in the 1980s. Movie theaters nowadays are largely patronized by young, unmarried people (predominately male) in their teens and 20s, or adults accompanying children. Adults over the age of 30 rarely go the movies -- they wait for the DVD. The DVD release of a movie is normally about 5-6 months after the theatrical release. Most people are willing to wait.

[timtoews5292004]

yep. did you do research papers on the movies in grad school and find those statistics, just like I did, too?