I don't know.
Unless someone is a failure at reading comprehension, there are no dumb questions, IMHO.
Here's the statement from Keck: "Using the near infrared camera (NIRC2) and adaptive optics on the Keck II telescope on May 28, the team took striking images of the nearly edge-on ring appearing as a bright line bisecting a dim Uranus, which appears dark in the infrared."
From that vantage, the normally-bright outer rings grow fainter because their centimeter- to meter-sized rocks obscure one another, while the dim inner rings get brighter as their material merges into a thin band along the line of sight.
I still don't understand from this why the inner band rocks wouldn't "obscure one another" or why the outer band wouldn't "merge into a thin band along the line of sight."