It was an interesting model but they must have had trouble making money and that is the ruler that all business should and must be measured. I do think there is a place and demand for discount carriers but this is not yet the time for them.
I fly United and for me the service has only gotten better the more I have flown with them. The clerks at the counter and at flight check-in have been especially good at going the extra mile even holding a plane for me while I was going through security and checking me in when I was running behind and they knew I was due to arrive. I fly so much that the extra service makes life much easier.
Fuel prices killed them. They were actually the number one carrier here in Columbus for the month of February. Southwest is the usual leader.
I checked into their flights, and the problem I found was connections were spotty.
BFD