[TomGuy]

Web users were also getting very frustrated with all the extras, such as widgets and applications, being added to sites to make them more friendly.

The ole K.I.S.S. principle still works.

Use it, and you will probably get more traffic. People usually go to websites for content, not glitter, not fancy, not 'because it is the newest in widgets'.

KISS - Keep It Simple, Stupid!

[MaryFromMichigan]

Exactly.
That’s why FR is “sticky”.