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Brain scientists discover why adventure feels good
Reuters ^ | Jun 25

Posted on 06/25/2008 5:02:39 PM PDT by Aristotelian

LONDON (Reuters) - Scientists have identified a primitive area of the brain that makes us adventurous -- a finding which may help explain why people routinely fall for "new" products when shopping.

Using brain scans to measure blood flow, British researchers discovered that a brain region known as the ventral striatum was more active when subjects chose unusual objects in controlled tests.

The ventral striatum is involved in processing rewards in the brain through the release of neurotransmitters like dopamine.

Scientists believe the existence of this age-old reward mechanism indicates there is an evolutionary advantage in sampling the unknown.

(Excerpt) Read more at news.yahoo.com ...


TOPICS: Culture/Society; News/Current Events
KEYWORDS: brain; wod
there is an evolutionary advantage in sampling the unknown.

Does this explain the Obama phenomenon? Massive releases of dopamine?

1 posted on 06/25/2008 5:02:39 PM PDT by Aristotelian
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To: Aristotelian
Don't think so. The liberal brain has a unique neuroanatomy.


2 posted on 06/25/2008 5:18:34 PM PDT by Diogenesis (Igitur qui desiderat pacem, praeparet bellum)
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To: Aristotelian
there is an evolutionary advantage in sampling the unknown.

So much for "curiosity killed the cat."

3 posted on 06/25/2008 5:31:41 PM PDT by HerrBlucher (Drill drill drill for oil offshore and on land merrily merrily merrily merrily environuts be damned)
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To: Aristotelian
Exploration is why any of us are here at all.
Somebody had to look beyond the horizon and move on to the next place.

Obama-ites are just idiots. No explanation needed there.

4 posted on 06/25/2008 5:44:08 PM PDT by Names Ash Housewares
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