Posted on 07/02/2013 2:42:03 PM PDT by NotYourAverageDhimmi
A new study by the Frontier Lab, a conservative market research group, found that Republican voters who leave the party do so because they are are tired of being told to vote Republican as the "lesser of two evils." The study, "Switching Behavior: Modeling disaffiliation from the Republican brand," is published on the group's website and applies scientific methods of qualitative research to the GOP's most urgent problem.
Unlike the official Republican National Committee (RNC) "autopsy," which was prepared by consultants and political figures using familiar campaign-season methods such as focus groups and polls, the Frontier Lab study applied a specific methodology from market research, Behavioral Event Modeling (BEM), to understand the specific decisions of a sample of 97 Republicans who had chosen to leave the party in recent years.
Anne Sorock, author of the Frontier Lab study, writes that the RNC autopsy failed to provide "meaningful insights about how the Republican Party’s adherents are interacting with the brand as it stands." In an interview with Breitbart News, she expanded on her criticism of the RNC's self-examination, saying that the RNC's decision to use political consultants was "a perfect example of everything they are doing wrong."
The Frontier Lab study includes both conservative and moderate Republicans, and identified four key events that prompted individuals to "disaffiliate" from the party. One was the rejection of the "lesser of two evils" argument--the argument that voters had to support a bad Republican because the Democratic candidate would invariably be worse. Both conservatives and moderates are tired of the "two evils" argument, Sorock said.
A second event was a loss of hope in the Republican Party--a sentiment connected to the feeling that the party could no longer deliver on its promises because leaders had abandoned their principles.
(Excerpt) Read more at breitbart.com ...
Duh...
[Raises Hand] Yup, been there done that.
If the Republicans allow/aid in the passage of amnesty, the party is DEAD.
Got a fundraising postcard from RNC today asking why I hadn’t donated yet.
I took the card and wrote “If you pass anmesty, I am done with you...GROW A PAIR”...and mailed in back in their postage paid envelope.
I hope they get a zillion of those.
Give me a good alternative, and I’m ready to leave.
Good job.
two evils both equal EVIL—time for a new breath of Freedom! This should be a movement not a party —It must be grass roots and aim at ALL offices not just the White House. County, City, State, and Congress! We can work with the GOP when we can—but as a national party they are dead.
Finally, a study that gets it right. We’re not voting for politicians we can’t trust anymore. I’ve come to accept that if the RNC lauds a candidate, that person can’t be trusted.
This article has a familiar flavor/sound to it....
I think this is a pretty good assessment. Anybody think Reince Priebus (Prince Grieveus) gives a damn?
I agree with you. I care about results.....to protect the Constitution. To hell with the party. They sold us out BEFORE amnesty!
Indeed : )
Vote for my prick candidate, because he sucks less than the Democrat candidate.
If you track votes cast for each party’s presidential candidates not as a percentage of votes cast, but as a percentage of eligible voters, over the last 30 years, an interesting phenomena appears:
The percentage of votes cast for the Democratic candidate has been pretty much flat - growing slowly from 23% to 25%.
The percentage of votes cast for the Republican candidate ranges all over the place, from a over 30% for Reagan to less than 20% for Dole.
What is going on is clear - 25% of voters will always vote Dem. 20% of voters will always vote DOP. 10% will either vote GOP or stay at home, and 45% will always stay at home.
For the GOP to win, it needs to reach out the folks who’d never vote for a Democrat, but who might vote for the right Republican, but if he isn’t right they’ll stay home.
The problem is that what attracts these sometimes-GOP voters is just as anathema to the professional functionaries of the GOP as it is to the Dems.
I think Pubbie leadership would be happy with permanent minority status if it kept them from having to deal with that pesky Tea Party.
the RNC’s decision to use political consultants was “a perfect example of everything they are doing wrong.”
Bingo: only place a windsock is helpful is on the airfield/flight deck.
Anybody ever even HEAR of him before he became the chairman? I certainly hadn’t. And apparently hadn’t missed much...
And get called a liar and a drunk if you don’t!
I didn’t quit the GOP, they left me.
If I wanted to vote for democrats, I’d be a democrat.
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