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McDonald's hires ex-Obama press secretary as communications head
Reuters ^ | 06/09/15

Posted on 06/09/2015 10:32:36 AM PDT by Enlightened1

McDonald's Corp said it hired Robert Gibbs, U.S. President Barack Obama's press secretary during his first term, as its chief communications officer.

The world's biggest restaurant chain by sales also named Bacardi Ltd's Silvia Lagnado as its chief marketing officer, a position vacant since 2010.

Chief Executive Steve Easterbrook laid out plans in May to overhaul the company's businesses and management as part of efforts to make the fast-food chain a "modern, progressive burger company."

McDonald's, which on Monday reported its 12th straight decline in monthly same-store sales, is fighting to lure back customers lost to more nimble rivals and increasing demand for fresh, less-processed food.

Most of McDonald's global marketing responsibilities since 2010 had been carried out by Dean Barrett, senior vice president of global marketing, who recently retired.

Gibbs replaces Bridget Coffing who announced her retirement in March.

He joins McDonald's from The Incite Agency, a strategic communications advisory firm he co-founded in 2013.

McDonald's shares were down 0.4 percent at $95.91 at midday on the New York Stock Exchange.

(Excerpt) Read more at reuters.com ...


TOPICS: Business/Economy; Culture/Society; Government; News/Current Events
KEYWORDS: mcdonalds; obama; presssecretary; robertgibbs
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To: Enlightened1

Robert Fibbs is used to defending the indefensible, so it’ll be his job to convince the average 0bama supporter that McDonalds burgers are actually health food.


21 posted on 06/09/2015 11:24:43 AM PDT by RedStateGuyTrappedinCT
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To: NEMDF

He can borrow it from his former boss. He’s a professional clown.


22 posted on 06/09/2015 11:26:14 AM PDT by RedStateGuyTrappedinCT
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To: outofsalt

“Will he hire Moochelle to redo the menu?”

****

More likely put her (it) in the Grimace costume...if she can fit.


23 posted on 06/09/2015 11:30:09 AM PDT by peyton randolph (Hillary Kardashian Clinton - famous for being infamous)
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To: peyton randolph

Did somebody say McRibs are back?
24 posted on 06/09/2015 11:35:18 AM PDT by outofsalt ( If history teaches us anything it's that history rarely teaches us anything.)
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To: Enlightened1

Well, McD(emocrat) obviously has very highly educatrinated management.

So smart, they purposely choose to piss off about half of the country.

They say liberalism is a suicidal mindset. I fully agree.


25 posted on 06/09/2015 12:11:01 PM PDT by polymuser ( Enough is enough)
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To: Enlightened1

Will he be working for the separate-but-secret McDonald’s 365 Black, or the regular one?

http://www.mcdonalds.com/365black/en/home.html


26 posted on 06/09/2015 12:17:30 PM PDT by rhoda_penmark
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To: Enlightened1

Did they replace Ronald with this clown?


27 posted on 06/09/2015 12:32:34 PM PDT by longfellow (Bill Maher, the 21st hijacker.)
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To: polymuser
They say liberalism is a suicidal mindset. I fully agree.

Worth repeating... McD probably just committed suicide!

28 posted on 06/09/2015 1:04:37 PM PDT by GizzyGirl
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To: Enlightened1

My letter to Mick Dee

Hiring Gibbs your business, mine will go elsewhere.


29 posted on 06/09/2015 1:52:03 PM PDT by TAP ONLINE ( Democrats are Scorpions, you get the ride you deserve)
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To: Enlightened1

Tweety Bird. Washington’s damaged merchandise keeps floating up. Wonder wonder will become?


30 posted on 06/09/2015 2:12:08 PM PDT by Recompennation
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To: Enlightened1

Looks like Burger King will get a boost now. At least from me.


31 posted on 06/09/2015 2:37:32 PM PDT by TangoLimaSierra (To win the country back, we need to be as mean as the libs say we are.)
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To: AdmSmith; AnonymousConservative; Berosus; bigheadfred; Bockscar; cardinal4; ColdOne; ...
White privilege pays off again.

32 posted on 06/09/2015 2:38:55 PM PDT by SunkenCiv (What do we want? REGIME CHANGE! When do we want it? NOW)
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To: PGR88

He’s had a lot of experience serving up bull....


33 posted on 06/09/2015 4:01:06 PM PDT by locountry1dr (Political correctness kills)
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To: Enlightened1

Smart move. Let’s face it, the best spin-masters are CLEARLY on the Democrat side.


34 posted on 06/09/2015 4:53:13 PM PDT by BobL (REPUBLICANS - Fight for the WHITE VOTE...and you will win (see my 'about' page))
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To: Enlightened1

The Mickey D in my neighborhood is always empty or nearly so - you can drive in or walk in any time and not have to wait. The Chik-Fil-A across the road is always packed. Don’t suspect the president’s paid liar will turn that around. Wouldn’t be surprised, however, if McD’s bottom line suddenly improves from some gov’t love under the table. After all, they are too big to fail.


35 posted on 06/09/2015 6:50:38 PM PDT by Some Fat Guy in L.A. (Still bitterly clinging to rational thought despite it's unfashionability)
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