Just curious, do you have any good resources/links on the topic for the education of neophytes?
All kidding aside, If you study this man, it will direct you to everything you need to know
https://en.wikipedia.org/wiki/Joseph_Goebbels
The other must read resource is Robert Greene’s “The 48 Laws of Power”
Look for books on the psychology of crowds, the psychology of fear, Advertizing techniques and any book by and for marketing.