"It couldn’t have worked for anyone else. Everything that explains the first-time candidate’s mind-blowing success—his uncanny ability to read and react to people and to bait his foes into positions of weakness, his eagerness to accept risk, and, above all, his ability to trust his gut to navigate the race while eschewing professional guidance—is the result of an entire career in the public spotlight and the ruthless worlds of New York real estate, media and politics."
And Big Data.
The story of the 2016 election will be Trump's Big Data and Analysis operation.