Bic always has been French. Always weird. Several family members have worked for them. Products seem to be OK.
Can't stand the razors, but that's my skin. I can get away with the bottom end Gillettes, though.
Remember the Gillette Cricket Lighter? Or the copy-cat "Flick my Bic"? Brilliant market-taking take-down of the "originator" of the disposable lighter.
And of course, the writing instrument market battles.