Is this new campaign why Gillette snapped its ties with Hardik Pandya?
From the article:
Hardik Pandya saw his life change since his appearance on Koffee with Karan. The Indian cricketer drew ire from the entire nation for his misogynistic comments.
So, Pandya was fired for angering feminists, an ad campaign was put together to appease the angered feminists, and in the process pissed off every man on Earth.