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Meet the VERY woke women (and their eye-popping campaigns) behind Gillette's controversial ad
Daily Mail ^

Posted on 01/15/2019 7:40:45 PM PST by TigerClaws

New Gillette ad 'We Believe: The Best Men Can Be' has caused firestorm for tackling theme of 'toxic masculinity'

It was directed by Kim Gehrig, an Australian-born and London-based ad director who has previously shot commercials for Uber, Gap and UK's John Lewis

Her ad for feminine hygiene firm Libresse - known as Bodyform in the UK - featured singing female genitals

Other work includes a short film suggesting Australian men turned to bodybuilding because of bullying

Somesuch's previous work includes an unsparing look at periods with the hastag #BloodNormal She has tweeted anti-Trump messages and spoken of her pride about giving female directors 'a fair shot'

By Ruth Styles For Dailymail.com

Published: 19:26 EST, 15 January 2019 | Updated: 21:50 EST, 15 January 2019

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The director behind Gillette's controversial new ad is a woman whose past work includes an ode to female genitals and a short film that explores 'toxic masculinity' featuring a protagonist whose life crumbles when he becomes addicted to steroids.

The Gillette ad, called 'We Believe: The Best Men Can Be', takes aim at bullying and sexual harassment and has been viewed more than four million times on YouTube around the world, although it is only being shown fully in the U.S.

But while it has amassed 85,000 likes, it has also racked up 347,000 dislikes with some of the 98,657 comments below accusing it of being 'anti-male and anti-white' and of 'spreading pure propaganda and indoctrination.'

Kim Gehrig, the director of the new ad, is an Australian mother-of-two who lives in London, England, and has a lengthy history of taking aim at social ills through her work.

(Excerpt) Read more at dailymail.co.uk ...


TOPICS:
KEYWORDS: ads; culture; gillette; men; metoo; rentfree; women; womyn
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To: central_va

I hadn’t heard of that. Are you thinking of Penney’s?


201 posted on 01/17/2019 5:37:49 AM PST by jmcenanly ("The more corrupt the state, the more laws." Tacitus, Publius Cornelius)
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To: TigerClaws

The ad Gillette should have run, a response by Egard Watches....

https://youtu.be/x_HL0wiK4Zc


202 posted on 01/17/2019 5:39:28 AM PST by mewzilla (Break out the mustard seeds.)
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To: jmcenanly

Penny’s


203 posted on 01/17/2019 5:39:50 AM PST by central_va (I won't be reconstructed and I do not give a damn)
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To: SaveFerris

What’s even more interesting are the numbers of “christians” who claim truth but belong to Laodicea. They are cultural christian cowards who run at the first sight of potentially offending anyone. They are legion too. Lots of left behind folks will be upset.

Like the former congregation of this brave Pastor:

Pastor ousted after preaching that ‘love warns’

https://onenewsnow.com/church/2019/01/17/pastor-ousted-after-preaching-that-love-warns?utm_source=OneNewsNow&utm_medium=email&utm_term=16792771&utm_content=688528188178980480&utm_campaign=37657


204 posted on 01/18/2019 11:10:05 AM PST by Roman_War_Criminal (Like Enoch, Noah, & Lot, the True Church will soon be removed & then destruction comes forth.)
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