It really “woke” my up. I won’t buy a Gilette product the rest of my life.
Does anyone know if this is having any effect what so ever at Gillette. The parent company is P & G, so it won’t make a ripple, but can’t believe this is not helping the competitors.
Absolutely the worst ad campaign I’ve ever seen in my lifetime. I think of Infinity, where they came out with a ton of ads without, YES THE GENIUS AD COMPANY DECIDED, WITHOUT showing the car!!!!!!!!!!!!!!!!!!!!!!!!!
They went from 70% to 50% share due to the excellent efforts of dollar shave club (unilever) and Harry’s.
Then they started suing their competitors - no clearer a sign you are losing than that.
Now this. The transmission is going to fall out of the car after this gaffe.
It will go down as HOW NOT to hold your market position, in the same way Tylenol’s action after their products were poisoned have gone down as the HOW TO for brand emergency response and preservation.