Buy up a company, loot it, destroy it and move on to the next one.
I once had an orphan duckling friend, named Evinrude.
*sniff*
BRP is evil. I was heavily involved in the use and repair of Bombardier products for 30 years before the big breakup. The company was a mess.
The power boating industry is being decimated.
Standard marketing and PR meaningless gibberish. I’m surprised they didn’t toss in “We are synergistically thinking outside the box as we develop scalable and sustainable solutions that leverage our core competencies to build a workforce that gives 110% to transforming the on-water experience. It is what it is.”
They bought out OMC, then discontinued Johnson outboard motors. Now discontinuing Evinrude. These motors were American names for decades.
I own an Evinrude that’s about 3 years old and it’s extremely hi tech. I doubt if there will be service parts in 10 years. I own an 18 HP Johnson from about 1959. It’s so simple it never breaks down.
Everything BRB touches becomes history.
Ole Evinrude was for decades a world leader in production of outboards. By the nineteen thirties he had salesmen working the Amazon and his engines could be found from the border of Peru to the Upper Rio Negro. Later on, Americans who sought to begin ranching in Paraguay found Evinrude sales and service in some pretty wild places. I suppose all things must end, but the world will miss Evinrude.
After plunging earlier this year BRP’s stock has been on a tear for the past two months.
They killed Johnson and now Evinrude. Oh well, my boat got 3 Suzuki’s 250 on it and our smaller boat (Deplorable kids’ boat) has a Nissan 90 on it. Ole Evinrude is rolling over in his grave...
Well that’s not very nice.
In fact, it’s even rude!
Evinrude/Johnson motors are used world wide more than any other brand.I don’t care if it is a 70 year old 1950’s model, parts are still inventoried and can be found, not true of other brands.
Growing up in the 1960s we were Johnson and Evinrude people. The only ones using Mercs were those little hydroplanes and speed demons.