I agree! They always tried to sponsor my outdoor tv series on NBC Sports, during the economically horrible B-HO Era. It was always tight for them, but they cared about their customers and community.
My husband raced all over the world for them in the Formula 1 series when Evinrude was part of Outboard Marine Corporation. He also did a demonstration of the rotary motor on Lake Landau, Germany for Dr Wankel.
Those were the days, my friend.