The middle, and the democrats that actually have a hard time with choosing him.
Elections are won in three places.
1. getting your base out.
2. Discouraging the other side’s base.
3. The middle.
This ad is mainly for number 3 and somewhat for number 2. REmember, there are a LOT in the middle that get a steady diet of MSM and really do tend to lean toward the “orange man bad” philosophy even if they don’t have TDS. It’s important to show those people not that Trump is good, but that Biden is worse. And I expect some “Are you voting for the vice presidential nominee? Seriously? What kind of party does that?” Ads toward the end.
I don’t think this is an election like the past & we can’t rely on how people used to vote. Traditionally, people don’t vote for VP...but they will this year if Biden makes it to Nov.