It’s not about Trump controlling his name/likeness.
It’s about creating financial pressure to force the RNC, NRCC and NRSC to get rid the RINOs who voted to impeach Trump and replace them with MAGA candidates.
Cut them them all off of the money in order to get rid of the impeachment voters.
it’s 100% about trump controlling his brand. it leads inevitably to all the vindictive euphoria and potential collateral damage that you’re stomping your foot about, but at its base, its about control.