GOP insiders said it was "impossible not to use Trump's name,"
He didn't ask that you not use his name, period. Just don't use it as a fundrasing or merchandising hook.
Policy matters should belong to the party. They don't need a name associated.
Adopt the popular policies. Be popular.
They shouldn’t be allowed to misuse his name by claiming he supports them and their efforts in ways that he doesn’t, but the name of the recently past president could well be fodder for use in fundraising on either side in ways that he shouldn’t be able to stop.