It is flat out fraud when twitter says ad costs is per hit and the hit is a bot twitter created.
For those that might not know, a ‘bot’ (short for ‘robot’) is simply a piece of software that runs on twitter’s computing systems and mimics a user. A bot might be programmed to post messages or respond to another post or simply hit ‘Like’. This increases the count of activities on twitter’s web site and people get charged advertising costs for each activity a bot is responsible for creating.
Advertising on the web is usually per ‘hit’, or page view. Someone goes to a web page and an ad is shown to them, and the advertising customer is charged, say, 4 cents for that customer viewing that advertisement. So, a bot is theft through fraud because the advertiser is charged 4 cents for showing an advertisement to a robot and not a human.
“a ‘bot’ (short for ‘robot’) is simply a piece of software that runs on twitter’s computing systems and mimics a user.”
That makes it sounds as if the bot sw is hosted on the twitter servers. Better to say it is sw running “against” their systems and mimics a user.
Good explanation
Thanks