[Mr. K]

I aqm beginning to wonder if some of these companies deliberately announce they are going ‘woke’ in order to sell short and profit when their market value drops.

It’s as predictable as night follows day, and have you ever seen where the market DOES NOT take advantage of a ‘sure thing’?

[EEGator]

They know what they’re doing is not in their shareholder’s interest, which is illegal.
I’m unaware if it is legal for a corporate executive to short their own company’s stock.
Maybe someone here can chime in.

[Tell It Right]

I aqm beginning to wonder if some of these companies deliberately announce they are going ‘woke’ in order to sell short and profit when their market value drops. It’s as predictable as night follows day, and have you ever seen where the market DOES NOT take advantage of a ‘sure thing’?

You may be onto something. Or an alternate motivation: maybe they knew their stock prices would soon go down anyway (bull market is old, etc.) and decided to at least get brownie points from Dim control-freak regulators in the SEC for the downturn. Kind of like Warren Buffet never being regulated into the poor house because he always throws Dims a few bones (like advocating for raising taxes on the rich, etc.).