He's going to milk it some more. Then, there will probably be a series of releases.
Musk is showing every sign of being a PR savant. He's got everyone talking about Twitter and giving more people a reason stay on board or jump on board as new users. Eventually, the advertisers will return due to the market opportunity. If they don't, enough new advertisers will more than make up for the losses of the woke.
Musk has been using non-marketing PR for years now.
Tesla doesn’t advertise, doesn’t have a marketing budget, but the “show” is marketing.
Note the Tesla truck - 3 years on and it’s not even tooled for production. But it generated buzz.
Remember the Tesla sent to space? Another great PR tool.
This twitter thing is in the same vein