Its not the direct money.
Try applying for an SBA loan, commercial line of credit from a federal reserve bank, or get venture funding from Blackrock or Nuveen without policies AND PRACTICES (paid warm bodies) fully supporting Diversity, Equity, and Inclusion.
Socially Responsible Investing has been around for a long time — the first mutual funds with stated exclusions (no tobacco, gambling, or alcohol companies) were marketed to Baptists and Lutherans as good places for christians to put their money. ESG (Environmental, Social, and Governance) filters on investments are fairly new and a spin for commies on Socially Responsible Investing, but are completely different than Diversity, Equity, and Inclusion.
Very few people nowadays even know where the admonition against gambling came from, that the Baptists and other grassroots Protestant denominations follow.
Matthew 27:35 states: And they crucified him, and parted his garments, casting lots: that it might be fulfilled which was spoken by the prophet, 'They parted my garments among them, and upon my vesture did they cast lots'.The Roman soldiers gambled on who would win the clothing that Jesus was wearing.