Posted on 07/12/2023 1:26:58 PM PDT by RoosterRedux
Anson Frericks spent eleven years working for Anheuser-Busch, serving as president of operations until April of last year. In a new interview on Monday, Frericks admitted that he was “shocked” by how much money his former company had lost since the Mulvaney campaign.
“I think I’m even more shocked, though, about the lack of clear response that the current CEO has delivered during this crisis,” Frericks told Fox Business...
Frericks went on to say that Whitworth “had had three chances now” to speak out, “most recently in the week leading up to July 4 — the No. 1 beer-selling week of the year — to have a clear response and get customers back.”
Frericks was likely referring to an interview Whitworth gave to CBS News at the end of June in which the CEO declined to rule out teaming up with Mulvaney again in the future. Instead of trying to distance his brand from Mulvaney, Whitworth tried to dance around any questions about the infamous ad campaign.
[...]
Frericks argued that Whitworth should have said, “Of course, this [partnership] was a mistake.’”
“‘We wouldn’t do this again ’cause we’ve lost billions of dollars of market caps,” he continued. “Our brands are down almost 30%, and all of a sudden, we’re putting a lot of our suppliers at risk, and they’re laying off hundreds of people from jobs at some of their suppliers.’”
“There’s going to be more employees at risk if we don’t find a CEO who can somehow address the situation, get those customers back that were always loyal to Bud Light and move this company forward,” he added.
That’s why Frericks is calling for Whitworth to step down and be replaced by a CEO who actually has a clear vision of how to save Bud Light.
(Excerpt) Read more at thepoliticalinsider.com ...
Too bad so sad your dad (something I’ve heard kids say)
My dream:
Anheuser-Busch: We’re going to have a Bud Light Dylan Mulvaney Partnership!
\/\/ayne: No! You’ll lose 10 billion dollars!
Anheuser-Busch: Wow! You just saved us 10 billion dollars!
\/\/ayne: May I have a billion dollars, then?
Anheuser-Busch: Sure! Here ya go!
\/\/ayne: Thanks!
Good luck with that. The board shares a huge amount of responsibility by not removing the CEO immediately.
The entire marketing department should have been fired, the offices where the marketing department used to reside should have been scrubbed with acid, the ground underneath it should have been salted, and the entire area sealed off for 100 years.
Am I supposed to care what an Ex Exec thinks?
Talk about a no-story story...
Trial balloon or someone tired of watching their A-B stock value tank?
any Patron or employee of any Bar in America could tell you that the Mulvaney partnership was a mistake
Agreed...
The guy was gone a year before this even started. He's got nothing to do with Bud Light, InBev, or this scandal.
lots of employees probably have stock and/or options for A/B and are probably ticked of with the drop
Well...at least they picked up the drag queen demographic. At least until they didn’t.
when you’re afraid of offending anyone by not speaking out, then you offend everyone by being a coward ...
“Bud Light, the Perv of Beers.”
As long as they continue to lose money and shed market share that this rate,
it won’t be too long before the brand will be practically worthless.
Then they can sell the bud light brand off to Dylan, and be done with the whole thing.
In this case, the board is the woke US Government so nothing happens to nobody and all those Dem voters who lost their jobs well life as a moron is no fun.
Might want to pull that “Thank You” for voting for Biden sign out of your yard. ...but you won’t because your that mentally disadvantaged.
No he want's to be the next CEO. I'm sure he would be an improvement.
The Anhauser Bush Dynasty is at an end.
They have become the beer of child molesters,pedophiles,trans-gender groomers, Drag Queens and the LGBTQ Pronoun Community.
America wants a beer that sides with the ideology set out in the Box Office Hit : “The Sound of Freedom”
Anhauser Bush has captured a negative Market so they might as well go whole hog. Maybe they can downsize,survive and keep their company going selling to their new demographic.
Go Woke , Go Broke......the new MBA thesis of our times.
Just checked, the barn door is closed.
ya think?
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