Posted on 01/12/2024 9:08:55 AM PST by Twotone
A Vermont-based baking company is under fire for hosting a competition that barred white contestants from participating, an attempt to “foster greater inclusivity” in the world of baking.
The 2024 Baking Pitchfest, hosted by King Arthur Baking, says it will provide “equitable opportunities for People of Color entrepreneurs,” gracing the winners with “financial support, brand exposure, and mentorship to help accelerate their businesses.”
The competition is billed as an “accelerator program,” and will consist of two parts, a product edition and a bakery edition, which are limited to those defined as a “person of color led business” and a “person of color led bakery” respectively.
Winners of the baking edition will receive a grand prize of $10,000, “brand-building exposure through features on King Arthur Baking marketing,” as well as one-on-one business consulting and a free membership to the Bread Bakers Guild of America.
King Arthur Flour specifies their use of the term “POC” or “people of color,” explaining that the phrase is “defined as Asian or Pacific Islander; Black or African American; Hispanic or Latinx; Indigenous or Native American; Middle Eastern or North African.”
King Arthur appeared to take down the page advertising the contest following an inquiry from The Daily Wire.
The competition comes as institutions across the country, from multi-billion dollar corporations to Ivy League universities, embrace the diversity, equity, and inclusion (DEI) agenda, adopting discriminatory practices and policies in the name of anti-racism.
“Pitchfest 2024 is a testament to our commitment to fostering a more inclusive baking community and empowering creative POC leaders in the industry,” King Arthur Baking’s corporate social responsibility manager Molly Lawerence remarked.
King Arthur Flour is hosting the competition in cooperation with Project Potluck, which refers to itself as “the largest professional community inclusively for People of Color (POC) in Consumer Packaged Goods.” Business Insider praised the organization’s attempts at “lifting up minorities in the overwhelmingly white consumer goods and food industry.”
Project Potluck also decries the status of the industry on its website, remarking that “founders, leaders and professionals are overwhelmingly white” but reassuring that “we are here to change that.”
“Baking Pitchfest 2024 is more than a competition; it’s a platform for empowering People of Color to break barriers and redefine the narrative in baking,” the organization’s executive director Kathleen Casanova stated.
King Arthur Baking and the Baking Pitchfest have since been blasted online by customers, with one former customer going viral after saying she would no longer be buying flour from the company.
King Arthur Baking did not respond to a request for comment.
I got same email...I replied...you are racists
Same exact reply I was given
Everybody got this reply, because they knew it was coming.
I am just too white to buy King Arthur products.
It's a shame because flour is not equal and King Arthur might be the best you can buy that's readily available.
Any other brands compare?
Everyone should email them and let them know they won’t do business with racists.
customercare@kingarthurbaking.com
Most any bread flours are just as good.
I always used King Arthur ‘00’ Pizza flour, but I’ve seen others on the same shelf.
Bookmark
I hope King Arthur plans to dye their flour brown since it is too white and might offend the company.
Bob’s Red Mill.
A lot of the under-representation has to do with their numbers in the over all population of people.
You can “chat” with them and let them know how you feel here...
https://www.kingarthurbaking.com/visit
It’s been confirmed finally. I now identify as a black woman named LaQuisha Williams. It’s the only way I will ever find another job.
I received that same answer. Canned message from Racist personnel.
Thanks for posting the email addess.
I always knew they were a leftist company, but this really takes the cake, if you’ll excuse the pun. Their products are too expensive for me to use regularly but now? Never.
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