Software innovations or targeted algorithms.
As for AI, read this again.
https://en.wikipedia.org/wiki/Turing_test
a test of a machine's ability to exhibit intelligent behaviour equivalent to, or indistinguishable from, that of a human. Turing proposed that a human evaluator would judge natural language conversations between a human and a machine designed to generate human-like responses. The evaluator would be aware that one of the two partners in conversation was a machine, and all participants would be separated from one another.
This recent use of the term AI is just faddism and marketing hype.
That's a mouthful. I doubt it will catch on.
Just a wild guess, but I think most people will use a short catchy term like "AI" instead.