Free Republic

You might have thought that every other American company that witnessed the downfall of Bud Light as the number-one-selling brand of beer in the country after the Dylan Mulvaney fiasco would have made it a point to inform their marketing department, that going woke is not a winning marketing strategy and would not be approved. But going woke does seem to be the latest fad in the marketing industry. The latest brand that is attempting insanity and expecting a different outcome is Dove Soap. Dove is not only facing a boycott, but its entry into the woke arena comes with...

Bud Light’s sales are still floundering months after its disastrous partnership with transgender TikTok star Dylan Mulvaney — and drinkers of America’s former top-selling beer are “just lost forever.” “You see Bud Light still just stubbornly down around 30% in volume compared to last year, which is where it’s been since May or June,” Beer Business Daily publisher Harry Schuhmacher told Fox News Digital Friday. “That tells me that this is quasi-permanent, meaning those consumers are just lost forever.” Schuhmacher’s remarks come less than a month after it was revealed the Anheuser-Busch InBev-owned company had won back 15% of its...

What’s with all the “womanface” being thrown around in 2023? Even if you don’t know what the term means, you’ve probably seen it in action: Confused men who think of themselves as women, and in turn, don exaggerated traditional female attire and behave like women in an over-the-top manner. To those outside the LGBTQ+ rainbow mafia, it’s entirely offensive and no more acceptable than “blackface.” (See Dylan Mulvaney) Regardless of the criticism, countless brands have flocked toward LGBTQ “influencers” to promote their products. In turn, these companies have flipped the metaphorical bird to their customers who oppose wokeism. Each time...

Take a spin through the conservative media ecosystem - or listen to most of the Republican presidential primary field - and you’ll learn one major takeaway: The “woke mind virus” has fully infected America’s largest corporations. A non-exhaustive list of companies that personalities on Fox News have derisively called “woke” over the last couple years - for reasons spanning featuring trans people in ad campaigns to running corporate DEI programs - includes Bud Light, Hershey’s, Pizza Hut, Walmart, Nike, Kaiser Permanente, Chick-Fil-A, the whole airline industry and the weapons manufacturer Lockheed Martin. Naturally, conservative influencers are taking the opportunity to...

Skittles candy, which has the slogan, "Taste the rainbow," is the latest company to take heat from consumers because of new packaging that has the phrase, "Black Trans Lives Matter." Some consumers are now calling to boycott the candy company for its "woke" approach to support the LGBTQ community. Skittles is a product from the Wrigley Company, which is a division of Mars, Inc. When visiting Skittles.com, the top of the page has a clickable option titled, "SKITTLES Pride," and when clicked, the animation says, "There’s a story in every rainbow." "We’ve given up our rainbow so that the LGBTQ+...

Several prominent conservatives have called for a boycott of Harry's over the razor company's partnership with a transgender influencer. Blogger Matt Walsh was among the right-wing voices to criticize Harry's over the weekend. Writing on X, formerly Twitter, Walsh wrote: "We've taken down Bud Light. Now it's Harry's turn." As Walsh noted, the backlash against Harry's follows a widespread boycott of Bud Light and its parent company Anheuser-Busch InBev after it was revealed in April that the beer brand had a small branded partnership with transgender influencer and activist Dylan Mulvaney. Several prominent conservatives—including Republican Representative Dan Crenshaw of Texas...

Coors Light has learned nothing from Bud Light’s Dylan Mulvaney fiasco and is proceeding to host the “2023 Coors Light Denver Pride Parade.” Denver Pride announced in a blog post, “Join us Sunday, June 25, 2023 beginning at 9:30 am for the Coors Light Denver Pride Parade! The Parade spans 14 blocks of Colfax Avenue from Cheesman Park to Civic Center, where the celebrations continue at day two of Denver PrideFest.” The event, which is expected to draw over 100,000 people of all-ages, is also being sponsored by JPMorgan Chase & Co., Verizon, Visa, Walmart, Amazon, Target, and Starbucks. Adam...

More than 150 Starbucks stores with 3,500 workers are set to go on strike next week after a union representing the baristas claimed the company ordered them to take down Pride decorations. The Starbucks Workers United union previously accused the coffee giant of caving into backlash and failing 'to materially support the LGBTQ+ community' earlier this month. It said executives had 'banned' stores from displaying rainbow flags and decorations halfway through Pride Month. Starbucks strongly denied the allegations and hit out at the 'false information that is being spread'. But the union, which represents over 41,000 workers across more than...

A documentary detailing the lives of several individuals who transitioned and then de-transitioned was scrapped by AMC Theatres after pro-transgender activists launched a campaign to stop it from screening. According to the New York Post, AMC canceled showings of the film “No Way Back: The Reality of Gender-Affirming Care” after it “caved” to the demands of a trans group called Queer Trans Project. The 90-minute film was going to be released in select theaters for one day.Laura Becker, one of the detransitioners featured in the documentary, slammed the company’s decision in an interview with Fox News. “I think it’s incredibly...

Could Target's woke executives finally be made to pay attention?They might, given that they've been issued legal demands from a shareholder to produce all documents related to its woke transgender agenda.According to America First Legal, a group that is led by Stephen Miller, a former member of the Trump White House:WASHINGTON, D.C. – Today, America First Legal (AFL), on behalf of its client, the National Center for Public Policy Research (NCPPR), served the Target Corporation with a formal demand for the production of corporate books and records, seeking transparency regarding its management’s radical LGBT political agenda that has apparently cost...

When Nike had Dylan Mulvaney frolicking around in a sports bra and leggings a couple of months ago, we were pretty put off. And just plain annoyed. Little did we know how quaint that whole thing would seem compared to what Nike still had planned for us. Daily Wire field reporter Spencer Lindquist has the disturbing scoop: BREAKING: A leaked email from inside of Nike and obtained by @realDailyWire reveals that the company will host a talk with a child sex change surgeon to celebrate pride month. Nike will also host a "drag story time," along with several other pride...

Ford is reversing course on AM radio. In a tweet today, CEO Jim Farley announced the company was backing off its decision to release new vehicles without AM radio broadcast capabilities. Instead, all 2024 Ford and Lincoln models will be able to tune in to AM radio. And for the two electric vehicles released without AM radio capabilities, a software update would be pushed to restore it. The announcement came after Farley said he spoke with policy leaders on the “importance of AM broadcast radio as a part of the emergency alert system.” A bipartisan group of lawmakers introduced legislation...

Bud Light's parent company Anheuser-Busch has seen its market value plunge $15.7billion since the disastrous campaign with transgender-influencer Dylan Mulvaney. Since April 1, the company has consistently been dropping down the rankings, with experts saying it 'just keeps getting a little worse each week'. But their competitors have added $3.2billion in market value to their brands in the same time. Molson Coors, which owns Coors Lite, has seen an increase of $2.2billion market value, around 20 percent, while Heineken has a spike of $1billion – an increase of 1.7 percent. Sales of Bud Light are down more than 23 percent...