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Forget lost puppies and horses, adult-like babies, and weird stunts involving snack foods. Instead, this year’s Super Bowl ads will prominently feature social and racial justice issues, along with Covid-19 messages, according to a sports business trade report, The NFL has already embraced such messages, placing “Black Lives Matter” on player helmets and in end zones. Super Bowl LV will be televised by CBS this year and played at Raymond James Stadium in Tampa, Fla. on Feb. 7 if the league schedule is not adjusted by pandemic concerns. “It’s going to be ‘Black Lives Matter,’ it’s going to be COVID....

In what may be a Super Bowl record, the NFL managed to make viewers angry with 30 minutes to go before the Super Bowl 2020 kickoff with a new commercial set to Johnny Cash’s “Ragged Old Flag.” The three-minute ad followed Medal of Honor recipient Kyle Carpenter and other members of the military as they reflected on their service, but not everyone came away with good vibes. While the NFL’s “Ragged Old Flag” ad didn’t specifically mention Colin Kaepernick, many viewers felt that the commercial was a way of throwing some not-so-subtle shade at the former San Francisco 49er. As...

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With the Super Bowl comes a slew of commercials vying for viewers' attention. During advertising's biggest night, companies and organizations forked over up to $5.6 million for 30 seconds — with nearly 100 million people tuning into the big game. This year, Hyundai and Jeep made the "best of" list with their whimsical humor by poking fun at Boston accents and reuniting the “Groundhog Day” cast, Punxsutawney Phil included. Google struck heartstrings with a quiet message about aging and remembrance. Cheetos and Doritos both played off exaggerated dancing to good effect. Meanwhile, Pop-Tarts and a Hard Rock action-movie commercial failed...

If you watched the Super Bowl for the commercials you wasted 4 hours of your life. Unless you’re a Millennial as that’s who they were made for and - I’d speculate – by. Since advertising, like bond trading, is notorious for being a young man’s (generic usage, no complaints please) game I think it’s safe to assume that most of yesterday’s ads were conceptualized and written by members of the millennial demographic. And if they are our future, gird your loins for a tedious ride. The $5.6 million for a 30 second spots were mediocre at best and dreadful at...

Clint Eastwood says his recent Super Bowl commercial wasn’t about politics. Chrysler Group LLC aired a two-minute television commercial called “It’s Halftime in America” during Super Bowl XLVI that featured the veteran actor and director. Some pundits have argued that the tone seemed to favor the re-election of President Obama.

It is mostly unanimous that Clint Eastwood's Super Bowl ad appearance was a stirring and emotional tribute to America and Detroit. The ad was heartfelt, despite the fact that bailed out Italian-owned auto company, Chrysler, paid for it. Unless NBC offered some significant discounts to their ad rates, the ad cost Chrysler about $14 million. Considering the political nature of the ad and the fact that Chrysler vehicles were not touted in the ad, I must ask the cynical question; what's in it for Italian-owned Chrysler? Chrysler CEO, Sergio Marchionne, is a pretty smart guy. I don't think he...

The creative minds behind the ad are in the agency’s Portland, Ore., branch. Aaron Allen designed a poster for the 2008 Obama campaign and Jimm Lasser designed a basketball sneaker called the “Obama Force One,” with an image of the president on the soles and the message “A Black Man Runs and a Nation Is Behind Him.” Lasser displayed the shoe in a 2008 gallery exhibition with the tagline “The Dunk on McCain.”