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This Day in History: July 5, 1946 Bikini introduced
History.com ^ | July 5 2009 | unknown

Posted on 07/05/2009 9:34:38 AM PDT by Daffynition

On July 5, 1946, French designer Louis Reard unveils a daring two-piece swimsuit at the Piscine Molitor, a popular swimming pool in Paris. Parisian showgirl Micheline Bernardini modeled the new fashion, which Reard dubbed "bikini," inspired by a news-making U.S. atomic test that took place off the Bikini Atoll in the Pacific Ocean earlier that week.

European women first began wearing two-piece bathing suits that consisted of a halter top and shorts in the 1930s, but only a sliver of the midriff was revealed and the navel was vigilantly covered. In the United States, the modest two-piece made its appearance during World War II, when wartime rationing of fabric saw the removal of the skirt panel and other superfluous material. Meanwhile, in Europe, fortified coastlines and Allied invasions curtailed beach life during the war, and swimsuit development, like everything else non-military, came to a standstill.

In 1946, Western Europeans joyously greeted the first war-free summer in years, and French designers came up with fashions to match the liberated mood of the people. Two French designers, Jacques Heim and Louis Reard, developed competing prototypes of the bikini. Heim called his the "atom" and advertised it as "the world's smallest bathing suit." Reard's swimsuit, which was basically a bra top and two inverted triangles of cloth connected by string, was in fact significantly smaller. Made out of a scant 30 inches of fabric, Reard promoted his creation as "smaller than the world's smallest bathing suit." Reard called his creation the bikini, named after the Bikini Atoll.

In planning the debut of his new swimsuit, Reard had trouble finding a professional model who would deign to wear the scandalously skimpy two-piece. So he turned to Micheline Bernardini, an exotic dancer at the Casino de Paris, who had no qualms about appearing nearly nude in public. As an allusion to the headlines that he knew his swimsuit would generate, he printed newspaper type across the suit that Bernardini modeled on July 5 at the Piscine Molitor. The bikini was a hit, especially among men, and Bernardini received some 50,000 fan letters.

Before long, bold young women in bikinis were causing a sensation along the Mediterranean coast. Spain and Italy passed measures prohibiting bikinis on public beaches but later capitulated to the changing times when the swimsuit grew into a mainstay of European beaches in the 1950s. Reard's business soared, and in advertisements he kept the bikini mystique alive by declaring that a two-piece suit wasn't a genuine bikini "unless it could be pulled through a wedding ring."

In prudish America, the bikini was successfully resisted until the early 1960s, when a new emphasis on youthful liberation brought the swimsuit en masse to U.S. beaches. It was immortalized by the pop singer Brian Hyland, who sang "Itsy Bitsy Teenie Weenie Yellow Polka-Dot Bikini" in 1960, by the teenage "beach blanket" movies of Annette Funicello and Frankie Avalon, and by the California surfing culture celebrated by rock groups like the Beach Boys. Since then, the popularity of the bikini has only continued to grow.


TOPICS: Business/Economy; History
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To: T Minus Four
Straps are great!


41 posted on 07/05/2009 11:15:28 AM PDT by Goldsborough
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To: Daffynition

That one girl looks more like a child!


42 posted on 07/05/2009 11:23:21 AM PDT by red irish (Gods Children in the womb are to be loved too!)
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To: ottbmare
Unless you can demonstrate that the incidence of skin cancer has increased on the upper butt cheeks and the midsection--areas covered by a traditional one-piece bathing suit--then I don't think you can argue that wearing bikinis leads to skin cancer.

Women wear bikini swimsuits primarily to go out in the sun. That more skin is exposed by a bikini obviously increases the risk of sun damage versus other swimwear styles all other things being equal.

43 posted on 07/05/2009 11:26:06 AM PDT by fso301
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To: ottbmare
I could stand to do some crunches myself...believe me, I'd look terrible in a bikini.

I hope I didn't sound snarky, I really didn't men to be

44 posted on 07/05/2009 11:26:34 AM PDT by Las Vegas Ron (zer0 is doing to capitalism what Kennedy did to health care)
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To: Goldsborough

Straps, what straps? I don’t see no straps


45 posted on 07/05/2009 11:28:30 AM PDT by Las Vegas Ron (zer0 is doing to capitalism what Kennedy did to health care)
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To: Daffynition

46 posted on 07/05/2009 11:39:44 AM PDT by JoeProBono (A closed mouth gathers no feet)
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To: ottbmare

Let’s see a picture. Everyone knows that Republican women are hot!


47 posted on 07/05/2009 3:02:34 PM PDT by Vendome
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To: Goldsborough

Smmmmoking!


48 posted on 07/05/2009 3:03:08 PM PDT by Vendome
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To: JoeProBono

You are dog!

No, take that back that woman is a dog. Throw her a bone.


49 posted on 07/05/2009 3:05:27 PM PDT by Vendome
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To: Vendome

Nope, sorry. Ladies in their middle years do not post bikini-clad pictures of themselves on the Internet—at least, not if they have any sense of discretion. But thanks for the interest and the implied compliment!


50 posted on 07/05/2009 3:41:34 PM PDT by ottbmare (Ein Reich, ein Volk, ein Obama! (If you're old enough, you'll understand the reference))
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To: ottbmare
Credit where credit is due, gentlemen:

ABLE Shot, Operation CROSSROADS, Bikini Atoll, July 1, 1946

23KT Mark IV "Fat Man" bomb, air deployed by Dave's Dream (formerly Big Stink) of the 509th Composite Group, Roswell Army Air Force Base, Roswell, NM.. Major Woodrow P. Swancutt, command pilot.

51 posted on 07/05/2009 3:57:52 PM PDT by section9 (Major Motoko Kusanagi says, "Jesus is Coming. Everybody look busy...")
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To: Vendome
.........or fireworks: Neighbors complain about bikini fireworks stand


52 posted on 07/05/2009 4:02:01 PM PDT by Daffynition ("If any of you die, can I please have your ammo?" ~ Gator113)
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To: Las Vegas Ron

First Bardot, then Borat in Cannes .... the decline of civilization in a heart beat.

53 posted on 07/05/2009 4:06:41 PM PDT by Daffynition ("If any of you die, can I please have your ammo?" ~ Gator113)
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To: JoeProBono
Click ->
54 posted on 07/05/2009 4:11:29 PM PDT by Daffynition ("If any of you die, can I please have your ammo?" ~ Gator113)
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To: Daffynition
I get the feeling he and Al Frankin would make good buddies.

Now for me, I'd look good on either one of those ladies {;^)

55 posted on 07/05/2009 4:15:01 PM PDT by Las Vegas Ron (zer0 is doing to capitalism what Kennedy did to health care)
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To: Daffynition

You are absolved


56 posted on 07/05/2009 4:21:44 PM PDT by Vendome
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To: ottbmare

;-)


57 posted on 07/05/2009 4:22:49 PM PDT by Vendome
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To: Daffynition

I guess I am officially old and decrepit. I actually noticed the sign that is misspelled. (There instead of They’re)


58 posted on 07/05/2009 4:32:46 PM PDT by Nik Naym (Everyone has a right to my opinion.)
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To: Vendome
Cheers!


59 posted on 07/05/2009 5:56:18 PM PDT by Daffynition ("If any of you die, can I please have your ammo?" ~ Gator113)
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To: Nik Naym
LOL


60 posted on 07/05/2009 6:22:41 PM PDT by Daffynition ("If any of you die, can I please have your ammo?" ~ Gator113)
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