Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

Apple Starts to Wind Down the "iPod" Brand
Gizmodo ^ | 6/8/11 | David Frommer

Posted on 06/08/2011 2:37:05 PM PDT by mgstarr

Apple's new iOS 5 software for iPhones, shipping this fall, has many additions, but appears to have one notable subtraction: The music app is no longer called "iPod" — it's just called "Music." There's a separate app for "Video," as on the iPad and iPod touch.

Apple is probably mostly trying to unify the experience across all of its iOS devices, so playing music and videos is the same on all of them. Simpler, less confusing. It makes sense.

But it's hard to overlook that Apple is also probably starting the inevitable wind-down of the iPod brand. Since launching almost 10 years ago, the iPod was Apple's most important product for years, driving huge growth at the company and making the iPhone and iPad possible.

But thanks to smarter mobile phones like Apple's own iPhone, listening to music is now mainly a function of your phone, not a separate device like the iPod.

And that's why iPod sales fell 14% year-over-year last quarter, while iPhone sales more than doubled year-over-year. The iPod business is declining, and while it will obviously stick around for many years, it's probably going to go away eventually.

(A first step could be retiring the iPod classic — the scroll-wheel device that has been on the iPhone's "iPod" app logo since the beginning — this fall, near its 10th anniversary. That's another good reason to tweak the way the iPhone app works and looks.)

Apple Starts to Wind Down the "iPod" BrandAgain, we don't expect the iconic iPod brand to go away any time soon. The iPod touch continues to grow, although Apple could conceivably rename that if it wanted. But other iPods still serve a purpose, and will likely stick around for many years.

But the wheels are in motion. Apple's most important product, the iPhone, won't have the word "iPod" on it anymore. And that's kind of a big deal.


TOPICS: Business/Economy; Computers/Internet
KEYWORDS:

1 posted on 06/08/2011 2:37:10 PM PDT by mgstarr
[ Post Reply | Private Reply | View Replies]

To: mgstarr

I honestly did not know they still sold iPods. Or not many, anyway. Everyone I ever knew that had an iPod now uses their phone as their music devices. That even includes those of us who leapfrogged the iPod.

Who buys them any more?


2 posted on 06/08/2011 2:44:48 PM PDT by RobRoy (The US today: Revelation 18:4)
[ Post Reply | Private Reply | To 1 | View Replies]

To: Swordmaker

When will we have watchpods - - music, time, video............?


3 posted on 06/08/2011 2:45:56 PM PDT by Loud Mime (Prayers for missing Marizela Perez. Prayers for her safe return.)
[ Post Reply | Private Reply | To 2 | View Replies]

To: mgstarr

Great product. I have got a huge amount of enjoyment out of the ones I have owned. For years, my music languished because I was too busy to sit down, put it on and listen.

Then, when I got my first iPod in the fall of 2001, I rediscovered all of my music. I had several thousand CD’s, worked like hell to digitize them, and they have sat in a dusty box since then.

Great product. Thanks, Apple, for introducing it.


4 posted on 06/08/2011 2:47:05 PM PDT by rlmorel (Capitalism is the Goose that lays The Golden Egg.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: mgstarr

>But thanks to smarter mobile phones like Apple’s own iPhone, listening to music is now mainly a function of your phone, not a separate device like the iPod. <

Don’t care. I have other MP3 players and prefer to use them over the Ipod which couldn;t even handle a 30 minute jog while my Sandisk was built for physical exercise.


5 posted on 06/08/2011 3:05:34 PM PDT by max americana (.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: mgstarr

I still LOVE my iPod Shuffle (2nd gen) and use it every day when I run. I hate running with my phone (too bulky, “twitchy”), so I bought 3 of the 2nd gen models when that horrible 3rd gen shuffle came out. With any luck, the OS will continue supporting those devices, because I’ll have mine for at least 20 years!


6 posted on 06/08/2011 3:20:20 PM PDT by StrictTime
[ Post Reply | Private Reply | To 1 | View Replies]

To: RobRoy

I got my first iPod this past Christmas. I’ve had mp3 players for almost 10 years, but never one by Apple. I’ve been pretty happy with it - I even upgraded my car stereo to add a USB port, which I really like.

I can’t see myself owning an iPhone until the price for the service comes down. I have an el cheapo phone and prepaid service (Net10) that costs me $15 a month.

I might switch service if I can find a family plan that fits. (We have 3 phones, so the total we pay is $45. Any suggestions?)


7 posted on 06/08/2011 3:24:35 PM PDT by Gil4 (Sometimes it's not low self-esteem - it's just accurate self-assessment.)
[ Post Reply | Private Reply | To 2 | View Replies]

To: mgstarr
But thanks to smarter mobile phones like Apple's own iPhone, listening to music is now mainly a function of your phone, not a separate device like the iPod.

I use my iPhone for phone calls and the internet. While I have my songs loaded on there, I still use my tiny iPod Nano for listening to music.

It's much smaller and lighter and therefore better for working out, walking around, on airplanes or just hanging out soemwhere.

8 posted on 06/08/2011 3:26:23 PM PDT by Allegra (Hey! Stop looking at my tagline like that.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: RobRoy

I am one with a separate phone, ipod touch and video camera. I prefer dedicated devices.


9 posted on 06/08/2011 3:31:50 PM PDT by UB355 (Slower traffic keep right)
[ Post Reply | Private Reply | To 2 | View Replies]

To: max americana

“my Sandisk was built for physical exercise.”

I have an iPod Nano 6th gen (the small Nano.) I think I prefer it over my Sansa Clip. The Nano is thinner and lighter. The raised buttons on the Clip are much easier to use while exercising than the touch display on the Nano, however, even though the display is pretty cool..


10 posted on 06/08/2011 3:34:01 PM PDT by Gil4 (Sometimes it's not low self-esteem - it's just accurate self-assessment.)
[ Post Reply | Private Reply | To 5 | View Replies]

To: Allegra

The Nano is probably my favorite overall. I have an iPod touch but I use that for apps and video. For music I use the Nano and the new Shuffle.


11 posted on 06/08/2011 3:50:07 PM PDT by mgstarr ("Some of us drink because we're not poets." Arthur (1981))
[ Post Reply | Private Reply | To 8 | View Replies]

To: RobRoy

“Who buys them any more?”

Me! Don’t got no stinkin’ iPhone. I’m too old to browse the ‘net with such a small screen. And my thumbs are as precise as sledgehammers when I try to text! But I can leave the iPod plugged into the console of my climate destroying SUV so I have tunes when I’m killing icebergs.


12 posted on 06/08/2011 3:52:55 PM PDT by rex regnum insanit (falsus in uno, falsus in omnibus)
[ Post Reply | Private Reply | To 2 | View Replies]

To: rex regnum insanit; UB355

Maybe I should have asked if there are enough new customers to justify their continued availability.


13 posted on 06/08/2011 4:00:33 PM PDT by RobRoy (The US today: Revelation 18:4)
[ Post Reply | Private Reply | To 12 | View Replies]

To: RobRoy

Well you’ve got a point there. I’m close to the age of the average Buick buyer (between 60 and dead) and I don’t lose ‘em or wear out the battery too fast so I don’t have to go to the Apple store too often.


14 posted on 06/08/2011 4:45:54 PM PDT by rex regnum insanit (falsus in uno, falsus in omnibus)
[ Post Reply | Private Reply | To 13 | View Replies]

To: mgstarr
"probably", "could be"

HOT NEWS: Prolly, coodbee!

15 posted on 06/08/2011 4:50:07 PM PDT by Revolting cat! (Let us prey!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: RobRoy

I just don’t get it.

I despise the “does all” phone.

I guess I must be old.

I want my phone to be a phone, have the ability to get “text messages” (Like an old pager used to do- handy for use when an answering service is taking your after hours calls) and tell me what time it is.

For all the other stuff I want I use an Ipod Nano 5th gen.

The thing is pretty doggone impressive. It weighs nothing, is so thin it is nearly two dimensional and yet it all of this stuff!

I can stuff a bunch of podcasts on it as well as language lessons, or any esoteric weird stuff I can think of (All thanks to the podcasts and IPOD University in the Ipod store) as well as a couple of Top Gear (The British version) episodes to watch while I have lunch.

If I need to record a conversation it can do that, and no one is the wiser if stealth is required. It even can take fairly decent videos.

It even makes a handy audio source when troubleshooting or installing commercial sound installations, amplifiers and jukeboxes!

Amazing and astounding capabilities in such a tiny and reasonably priced device.

The best part is, it doesn’t have a damn phone in it!

I would hate to see the Ipod go away, but I think they ruined the Nano when they made it a tiny little touchscreen device and took out the camera and shrunk the display.


16 posted on 06/08/2011 5:17:49 PM PDT by Nik Naym (It's not my fault... I have compulsive smartass disorder.)
[ Post Reply | Private Reply | To 2 | View Replies]

To: Loud Mime
When will we have watchpods - - music, time, video............?

They've had them for some time:


17 posted on 06/08/2011 5:28:58 PM PDT by Swordmaker (This tag line is a Microsoft product "insult" free zone.)
[ Post Reply | Private Reply | To 3 | View Replies]

To: ~Kim4VRWC's~; 1234; Abundy; Action-America; acoulterfan; AFreeBird; Airwinger; Aliska; altair; ...
 Gizmodo publishes non-story that Apple is or is not winding down iPods —PING!


Apple iPod winding down? Ping!

Please, No Flame Wars!
Discuss technical issues, software, and hardware.
Don't attack people!
Don't respond to the Anti-Apple Thread Trolls!
PLEASE IGNORE THEM!!!

If you want on or off the Mac Ping List, Freepmail me.

18 posted on 06/08/2011 5:35:38 PM PDT by Swordmaker (This tag line is a Microsoft product "insult" free zone.)
[ Post Reply | Private Reply | To 17 | View Replies]

To: max americana
Don’t care. I have other MP3 players and prefer to use them over the Ipod which couldn;t even handle a 30 minute jog


19 posted on 06/08/2011 5:44:47 PM PDT by itsahoot (We make jokes, they make progress. Progressivism, Support Palin, or get used to it.)
[ Post Reply | Private Reply | To 5 | View Replies]

To: Nik Naym

Here’s my challenge:

I have a very nice 4/3 Panasonic GF-1 camera that takes amazing pictures, but so often I see a great shot and I don’t have my camera with me. I always have my phone, which has a fairly good camera.

I have a couple of music players, but I always have my phone. Even in my car I just plug it into my car stereo through the aux jack and I can listen to MP3’s or Pandora.

The phone is not my favorite option in either case, but it is always on me and ready at any time to be used as a camera, web browser, music player, GPS navigation device, etc.

Oh, and I can make and receive calls, which is nice.


20 posted on 06/08/2011 6:00:01 PM PDT by RobRoy (The US today: Revelation 18:4)
[ Post Reply | Private Reply | To 16 | View Replies]

To: mgstarr

I’ve been waiting for the 5th gen iPod with FM radio and other missing features. There won’t be one?


21 posted on 06/08/2011 6:02:38 PM PDT by Revolting cat! (Let us prey!)
[ Post Reply | Private Reply | To 1 | View Replies]

To: mgstarr

Noooooooooooooooooooooooooooooo!!! There are still dinosaurs out there like me that don’t have smart phones. I don’t go anywhere without my iPod in tow.


22 posted on 06/08/2011 6:04:25 PM PDT by Juana la Loca
[ Post Reply | Private Reply | To 1 | View Replies]

To: ~Kim4VRWC's~; 1234; Abundy; Action-America; acoulterfan; AFreeBird; Airwinger; Aliska; altair; ...
 Gizmodo publishes non-story that Apple is or is not winding down iPods —PING!


Apple iPod winding down? Ping!

Please, No Flame Wars!
Discuss technical issues, software, and hardware.
Don't attack people!
Don't respond to the Anti-Apple Thread Trolls!
PLEASE IGNORE THEM!!!

If you want on or off the Mac Ping List, Freepmail me.

23 posted on 06/08/2011 6:18:27 PM PDT by Swordmaker (This tag line is a Microsoft product "insult" free zone.)
[ Post Reply | Private Reply | To 17 | View Replies]

To: itsahoot
http://files.digitalcitizen.info/anti-DRM/apple-ipod-drm.png http://fabiaolima.files.wordpress.com/2008/05/iwaste.gif
24 posted on 06/08/2011 6:41:04 PM PDT by max americana (.)
[ Post Reply | Private Reply | To 19 | View Replies]

To: Swordmaker

Not surprised by that..... should have suspected it would have been out there.

Thanks!


25 posted on 06/08/2011 7:38:46 PM PDT by Loud Mime (Prayers for missing Marizela Perez. Prayers for her safe return.)
[ Post Reply | Private Reply | To 17 | View Replies]

To: RobRoy
Who buys them any more?

The main market for the iPod Classic is DJs and other folks who need a massive music library at their fingertips. I see a lot of DJs with an iPod, or maybe two, in place of the crates of discs they used to lug around. A niche market, to be sure; and with iCloud allowing you to download albums on the fly, the niche is getting smaller.

I have a third-generation iPod Nano that I keep hooked to the stereo when I don't want my iPhone tied down (because I'm using it for stuff). As AirPlay gear gets more common, that niche use is shrinking, too.

Then there are all the folks who can't afford or don't want smart phones. We folks who are immersed in technology all day tend to forget that free-with-contract phones or $10 burners are still a huge hunk of the market. The trend is away from single-purpose music players, but there's enough of a niche to support them for now; and for the foreseeable future, there will still be a niche for something like an iPod Shuffle, for kids who might break things or for going someplace where you don't want to take an expensive device.

26 posted on 06/08/2011 8:30:59 PM PDT by ReignOfError
[ Post Reply | Private Reply | To 2 | View Replies]

To: max americana

iTunes removed all DRM from its music more than two years ago, and Apple recycles any iPod for free (and gives a discount on a new one). Nice try, though.


27 posted on 06/08/2011 8:49:18 PM PDT by ReignOfError
[ Post Reply | Private Reply | To 24 | View Replies]

To: ReignOfError

>>I have a third-generation iPod Nano that I keep hooked to the stereo when I don’t want my iPhone tied down<<

Now, that’s kinda funny, because I’ve sort of done the same thing. I use my old Mytouch Fender phone as my “iPod” separate from my phone that replaced it - my galaxy s. The fender doesn’t have a registered sim, so I use it as if it were a 16 GB iPod. Works great.


28 posted on 06/08/2011 9:50:41 PM PDT by RobRoy (The US today: Revelation 18:4)
[ Post Reply | Private Reply | To 26 | View Replies]

To: RobRoy

I bought an Ipod shuffle less than a month ago, replacing one I have had for almost 4 years. I use it to listen to music when I go for a run. The smaller the better, I don’t want to carry a larger device, so the shuffle is an ideal for that specific purpose (for me, anyway).


29 posted on 06/08/2011 10:17:08 PM PDT by RedWhiteBlue
[ Post Reply | Private Reply | To 2 | View Replies]

To: rlmorel

I’ve used a Sony MP3 player in the early 2000s and a Transcend now. I don’t think the iPod created that market, but it sure expanded it and gave it importance!


30 posted on 06/08/2011 11:33:50 PM PDT by Cronos (Palin, Cain, Jindal)
[ Post Reply | Private Reply | To 4 | View Replies]

To: Cronos

Agreed...they didn’t create it, but the ease of use opened it up for the vast majority of people who would never have otherwise used them.


31 posted on 06/09/2011 3:15:29 AM PDT by rlmorel (Capitalism is the Goose that lays The Golden Egg.)
[ Post Reply | Private Reply | To 30 | View Replies]

To: max americana

What DRM and what toxic waste are you claiming, Max?

You obviously don’t know what you are talking about. iTunes music store is DRM free... And iPods, iPhones, iPads, and Macs are all EPEAT GOLD and toxic free.


32 posted on 06/09/2011 5:30:47 AM PDT by Swordmaker (This tag line is a Microsoft product "insult" free zone.)
[ Post Reply | Private Reply | To 24 | View Replies]

To: Revolting cat!
I’ve been waiting for the 5th gen iPod with FM radio and other missing features. There won’t be one?
Downside to having FM receiver capability, of course, is that you might not be cool about having your children/grandchildren listening to everything that might be in the programming on the FM band . . . .

33 posted on 06/09/2011 5:53:58 AM PDT by conservatism_IS_compassion (DRAFT PALIN)
[ Post Reply | Private Reply | To 21 | View Replies]

To: ReignOfError

can you download music without Itunes?


34 posted on 06/09/2011 8:42:34 AM PDT by max americana (.)
[ Post Reply | Private Reply | To 27 | View Replies]

To: Swordmaker

is it possible to download music without itunes?


35 posted on 06/09/2011 8:44:05 AM PDT by max americana (.)
[ Post Reply | Private Reply | To 32 | View Replies]

To: Swordmaker

Apple’s iCloud punishes honest iTunes users with DRM

We were able to confirm it by re-downloading a DRMed track as well. Apple introduced the ability to “upgrade” copy protected tracks to DRM-free AACs by paying $0.30 per song in early 2009. The so-called upgrade to iTunes Plus is still available, so it might make economic sense for the company to not offer free upgrades as part of the new ability to download additional copies of previously purchased songs.

http://gigaom.com/2011/06/08/apple-icloud-drm/


36 posted on 06/09/2011 9:06:37 AM PDT by max americana (.)
[ Post Reply | Private Reply | To 32 | View Replies]

To: ReignOfError

Did Apple just announce complete music pirate amnesty for $24.95?

snip

Those ripped (which could have been pirated) MP3s of yours, if they match, will be replaced in the iCloud with official, licensed 256Kbps AAC — without DRM.

So, the idea is that you pay Apple $24.95 a year, they scan your old music collection, upgrade all your pirated/ripped tracks, and give you back legitimate music.

http://gigaom.com/2011/06/08/apple-icloud-drm/


37 posted on 06/09/2011 9:07:58 AM PDT by max americana (.)
[ Post Reply | Private Reply | To 27 | View Replies]

To: Allegra

I got the new iPod Nano as well. I like that it clips on my shirt.

It is loaded with books I bought at Audible.com. So easy to listen on the way to work and just wear it into the offuce or out walking.

Also, like the pedometer included with it. I still tryt o get 10,000 steps.


38 posted on 06/09/2011 9:16:35 AM PDT by BunnySlippers (I love BULL MARKETS . . .)
[ Post Reply | Private Reply | To 8 | View Replies]

To: RedWhiteBlue
>>I bought an Ipod shuffle less than a month ago, replacing one I have had for almost 4 years. I use it to listen to music when I go for a run. The smaller the better, I don’t want to carry a larger device, so the shuffle is an ideal for that specific purpose (for me, anyway).<<

I get that, except I bought the player pictured below for my wife and another in orange for me five or six years ago (which is an eternity for this sort of stuff) for $12 each. We STILL use them for airplane trips (we do a lot of flying), bicycling, plugging into the aux input on rental car stereos, etc. Why get something so expensive for that sort of thing, especially with this kind of selection out there:

http://www.google.com/search?q=mp3+player+512&oe=utf-8&rls=org.mozilla:en-US:official&client=firefox-a&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&hl=en&tab=wi&biw=1280&bih=889

It's about 3" long


39 posted on 06/09/2011 9:32:42 AM PDT by RobRoy (The US today: Revelation 18:4)
[ Post Reply | Private Reply | To 29 | View Replies]

To: max americana
over the Ipod which couldn;t even handle a 30 minute jog

That's why they make the shuffle, weighs less than half an ounce, is the size of a matchbook, and has a built-in clip, with voice control so you don't have to touch it while running. If you try to drop it, it'll just suspend from the headphone jack, it doesn't have enough inertia to pull out the plug or even yank on your ears very hard. It's also quite hard to damage by accident.

Yep, iPhones will not replace all iPods.

40 posted on 06/09/2011 9:58:22 AM PDT by antiRepublicrat
[ Post Reply | Private Reply | To 5 | View Replies]

To: max americana

You bought music with DRM, and it’s still DRM. What a concept!


41 posted on 06/09/2011 10:04:54 AM PDT by antiRepublicrat
[ Post Reply | Private Reply | To 36 | View Replies]

To: max americana
can you download music without Itunes?

Download? Yes. Load it into the music library of an iDevice or onto iCloud? No.

42 posted on 06/09/2011 10:10:14 AM PDT by ReignOfError
[ Post Reply | Private Reply | To 34 | View Replies]

To: Nik Naym

Hints are that the iPod Nano 7 will have a camera. They’ll remove the clip to do it, and otherwise use the current form.


43 posted on 06/09/2011 10:26:49 AM PDT by ctdonath2
[ Post Reply | Private Reply | To 16 | View Replies]

To: max americana
Did Apple just announce complete music pirate amnesty for $24.95?

Sure looks that way, doesn't it? All it cost Apple is $150 million and 70% of the take. I suspect that Apple's pitch to the record labels went along the lines of "something is better than nothing, and a couple hundred million dollars is a lot of something."

I think iTunes in the Cloud will have huge numbers for its first year. $25 is a small price to pay to get a quality upgrade on thousands of tracks, even if you just have them on one computer and one iPod and won't get much out of the cloud functions. Even for the tracks that I ripped from CD at 128K about a decade ago, when I didn't know better and hard drive space was scarce, $25 is a bargain compared to the hassle of re-ripping discs, deleting the old ones, and then having to rebuild my playlists.

There will likely be a drop-off after that, as the dedicated music pirates launder and re-download their tracks and have no further need for it. But I think there will be enough users to make it an ongoing profit center for both Apple and the labels. If Apple just breaks even, it differentiates iDevices and the iTunes store in a useful way.

So, the idea is that you pay Apple $24.95 a year, they scan your old music collection, upgrade all your pirated/ripped tracks, and give you back legitimate music.

Under the strict letter of the law, I suspect your upgraded pirated tracks are still not entirely legit. But there would be no way to prove it.

44 posted on 06/09/2011 2:54:36 PM PDT by ReignOfError
[ Post Reply | Private Reply | To 37 | View Replies]

To: max americana
I'm not clear how getting exactly what you paid for, an unlimited number of times, constitutes punishment.

Only part of iCloud is currently live -- the part that lets you download previously purchased tracks. Music Match, the $25/yr. service that launders CD rips and such, is not yet available. I suspect that iTunes purchased tracks will get an upgrade for paid subscribers.

45 posted on 06/09/2011 2:59:15 PM PDT by ReignOfError
[ Post Reply | Private Reply | To 36 | View Replies]

To: Allegra

RE: While I have my songs loaded on there, I still use my tiny iPod Nano for listening to music.

Same. I have about 30 songs on my iPhone but still keep my 5,000 songs on my iPod photo which is pretty old, but completely functional.


46 posted on 06/09/2011 4:11:20 PM PDT by big'ol_freeper
[ Post Reply | Private Reply | To 8 | View Replies]

To: mgstarr

I have two iPod Classics and they are loaded with identical music/video for the kids. They are especially useful when in a car like my husband’s or my mother’s where there is no dvd player.


47 posted on 06/09/2011 7:33:06 PM PDT by Peanut Gallery
[ Post Reply | Private Reply | To 1 | View Replies]

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson