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Budweiser losing the battle with craft beers
New York Post ^ | February 26, 2015

Posted on 02/26/2015 6:53:09 PM PST by SamAdams76

Anheuser-Busch InBev is having a tough time getting millennials to crack open a can of Budweiser.

The world’s biggest brewer said Thursday that falling unemployment and “premium” brands are boosting overall beer sales in the US, its biggest market.

But the company is struggling to market Bud — the 139-year-old American brand with blue-collar roots — to younger drinkers, who prefer craft brews and bourbon.

(Excerpt) Read more at nypost.com ...


TOPICS: Business/Economy; Food
KEYWORDS: beer; budweiser; craftbeers; inbev; poeticjustice
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To: SamAdams76
"Never before have we had so many choices in beer."

In theory, but about 90% of the craft beers at the local store seem to be heavily-hopped IPA, and a lot of them taste pretty much the same.
81 posted on 02/26/2015 7:40:57 PM PST by Steve_Seattle
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To: FlJoePa

You are right. I think it has something to do with the cap.


82 posted on 02/26/2015 7:43:08 PM PST by deadrock (I is someone else.)
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To: headsonpikes

They served BUD in a plastic long neck at Yankee Stadium. Hind of hard to hit the umpire with one.


83 posted on 02/26/2015 7:43:11 PM PST by Ruy Dias de Bivar
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To: deadrock
"American IPA beers seem to go over board with the hops . . ."

Ding Ding! We have a winner! They seem to think that just dumping a bunch of hops in the beer makes it special.
84 posted on 02/26/2015 7:43:21 PM PST by Steve_Seattle
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To: Inyo-Mono

Started out on Coors then Miller Highlife, Millerlite, Corona, and experimented with imported beers. Started mixing beer and tequila- turned me into a alcoholic. Loved the booze more then food! What can I say, it runs in the family. I a sober now and always remember booze turns me into a loon.;)


85 posted on 02/26/2015 7:43:40 PM PST by seeker41 (take your country back by whatever means necessary & remove the son of a kenyan mooslimb)
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To: eldoradude

That is a nice smooth amber with minor chocolate/cocoa under tones.


86 posted on 02/26/2015 7:44:08 PM PST by deadrock (I is someone else.)
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To: deadrock

When we go to Angels games, about every other week, we park at Noble Ale Works, have a good beer or two, walk to the stadium, and then do the same going home. We might have one beer during the game, but it is quite a let down.


87 posted on 02/26/2015 7:45:31 PM PST by Yogafist
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To: deadrock
Like sucking on a 100 year old fermented grapefruit and one of the few beers I couldn't finish.

I too bought a bottle of that sewage once. Worst beer ever. Spudweiser tastes great in comparison.

88 posted on 02/26/2015 7:45:53 PM PST by eldoradude (It doesn't matter how many it takes, the lightbulb has already been stolen.)
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To: deadrock

I’m a bit of a bourbon snob myself. My beer of habit is Natural Ice. Fat Tire has some appeal for taste.


89 posted on 02/26/2015 7:46:29 PM PST by theneanderthal
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To: ctdonath2

On the ‘pepper high’...I remember reading about a guy who was a connoisseur of really hot peppers and the endorphin rush you spoke of.

He’d said he was sharing a plate of roasted habaneros with a friend at a cafe in South America. He said that he could swear that during the ‘high’, his hearing seemed to become diminished. He spoke to his friend about it, and the waiter overheard.

The waiter replied, “Yes, senor...that is so you don’t hear your own screams.”


90 posted on 02/26/2015 7:50:21 PM PST by hoagy62 ("Tyranny, like hell, is not easily conquered..."-Thomas Paine. 1776)
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To: SamAdams76
This is one of the few venues where capitalism fought back.

But long before the giant breweries, there used to be a lot more local beer—way more brands and names than perhaps even during the microbrew revolution. Below is just one victim, which went out of business in the 1950s.


91 posted on 02/26/2015 7:50:31 PM PST by Olog-hai
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To: SamAdams76

“Anheuser-Busch InBev is having a tough time getting millennials to crack open a can of Budweiser.”

Because it is swill.


92 posted on 02/26/2015 7:51:08 PM PST by Mike Darancette (Not deniable = Not falsifiable = Not science = Not even wrong.)
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To: theneanderthal
We should start a bourbon thread.

Markers or Knob Creek by the fire after skiing just before bed. Induces dreams of the runs of the day.

93 posted on 02/26/2015 7:54:13 PM PST by deadrock (I is someone else.)
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To: SkyDancer

Schlitz. Nuff said.


94 posted on 02/26/2015 7:54:28 PM PST by rbg81
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To: Mike Darancette
The big brewers did it to themselves. The writing has been on the wall in the beer industry for the last decade... people know now what good beer tastes like, and they prefer it.

Anheuser-Busch and friends could have easily come up with something comparable, and at a favorable price point. They decided that they knew better than the market, and the market passed them by.

That kind of arrogance is always its own punishment.

95 posted on 02/26/2015 7:55:23 PM PST by Oberon (John 12:5-6)
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To: deadrock
Like sucking on a 100 year old fermented grapefruit and one of the few beers I couldn't finish.

Probably why it was on the train, exclusive vending, no consumer choice, and a captive public who had nowhere else to go and nothing they could do about the situation until they got to where they were going. Like airport food.

96 posted on 02/26/2015 7:55:47 PM PST by lentulusgracchus ("If America was a house, the Left would root for the termites." - Greg Gutfeld)
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To: Steve_Seattle

Sam Adams Cherry Wheat has been my favorite beer for a while. The only big brewery beer I still like is Killians Red.


97 posted on 02/26/2015 7:56:37 PM PST by rbg81
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To: Yogafist
I will have to check that brewery out next time we are in Laguna Niguel. Plus we love baseball - a nice added bonus. Thanks for the tip.
98 posted on 02/26/2015 7:58:34 PM PST by deadrock (I is someone else.)
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To: ConorMacNessa

Would love to tip one of those back with you. Sounds like a treat!


99 posted on 02/26/2015 7:58:35 PM PST by Colonel_Flagg (You're either in or in the way.)
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To: Secret Agent Man

All this talk is making me nostalgic. I haven’t had one for some years now, but I always thought it was a nice clean crisp drink. My new version of Bud is Foster’s Premium Ale, which is a nice quaff, but I tend to go in for the higher alcohol hophead stuff.

Actually, ICEHOUSE is a nice plain, mild tasting beer, and it’s very cheap!

“This is the famous Budweiser Beer, we know of no brand produced by any other brewer which costs so much to brew and age. Our exclusive Beechwood Aging produces a taste, a smoothness, and a drinkability you will find in no other beer at any price”

... How’d I do? I’m not even going to check it!


100 posted on 02/26/2015 7:58:56 PM PST by dr_lew
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