Apple to Allow Ad-blocking on iOS says WSJ
Ping!
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Posted on 08/30/2015 10:17:08 PM PDT by Swordmaker
New iOS lets users halt ads on mobile devices, posing a challenge to publishers and Google
Apple Inc.’s move to make it easier to block ads on iPhones and iPads is troubling publishers and heightening tensions with its Silicon Valley neighbors.
The next version of Apple’s mobile-operating system, due out as early as next month, will let users install apps that prevent ads from appearing in its Safari browser.
Putting such “ad blockers” within reach of hundreds of millions of iPhone and iPad users threatens to disrupt the $70 billion annual mobile-marketing business, where many publishers and tech firms hope to generate far more revenue from a growing mobile audience. If fewer users see ads, publishers—and other players such as ad networks—will reap less revenue.
(Excerpt) Read more at wsj.com ...
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Don’t mind ads in picture form...but videos that start to play without my permission, ads that scream a voice at you saying your a winner, and the worst of all, me having to answer questions just to view a website.
Firefox and then download NoScript, AdBlock Plua, and Ghostery. Life becomes more enjoyable.
Sounds like an Apple setup. Then they can run ads its software won’t block, giving Apple a huge advantage.
Apple has its own ideas about the future of publishing, though. The iOS9 update will also bring a news app that repackages content from different publishers in a slick interface, with ads sold through Apple. Facebook recently launched a similar feature, called “instant articles.”
Will Apple prevent blocker apps from extorting publishers for payments to circumvent blocking, as occurs outside the Walled Garden?
Yep!!
I am sick of the ads. I pay for my devices and my service. I don’t want their intrusion.
These guys steal your data high speed data allotment. Loading some sites is like jumping into a school of paharana.
Well,,, I have Adblocker+ on my imac. Some sites have over 30 ads blocked! I no longer have a cell phone. For 30 years I was on 24/7 emergency call. When I retired, I took that damn phone out to the woods and shot it with my Ruger 44 mag. It felt great!
Websites should just block Apple’s Products
Yeah, well, yaknow, there’s this thing about free or saying some thing is free ...
When your product aims toward the higher educated and aims to educate, you kinda better be careful what you ask for because...
After awhile, your customers are going to realize that THEIR the ones paying for the quote/unquote: “free” stuff.
[along with corporate TAXES regardless of the rate]
Apple doesn't run ads on their devices.
Oh, That REALLY make sense. . . /s
I don’t have issues with picture/link ads.
Auto-play video, audio, popups are infuriating.
Phone popups are doubly so. The closing X is hidden away, and half the time tapping on it brings up more ads because your fat finger missed the microscopic X.
I can’t wait for this feature, I already have it on every other platform out there with a simple browser ad-on, so I am not sure why this is causing such an uproar. Maybe because it will be a standard part of the OS and so accessible even to technical neophytes.
I don’t mind some ads, but sites like Breitbart.com have so many obnoxious ads that it is impossible to read the site; the content is constantly moving around, and Safari periodically gets so overwhelmed that it has to restart rendering of the web page (”there was a problem with the web page so it was reloaded”)
Hope new blocker proves to be better at filtering out the garbage, yet, not stopping loading of some sites.
They sure sell ads on their devices:
http://advertising.apple.com/benefits/
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