Offer a trump sandwich? Steak and ketchup.
Keep certain segments of society out of the restaurants, so diners can eat in peace without watching trash act like trash.
“Offer McRib all year round.”
Bingo!
Happy Meals for adults, with ammo and condoms for toys. Also make the latter easier to chew.
technology - translation: more automated ordering and delivery systems, in other words, layoffs
refranchising 4,000 stores - translation - getting 4,000 stores net experience off its own balance sheet (leaving what they will return to it as franchise stores).
While this all may mean something on a “per share” basis, I don’t think either one or the menu changes will greatly bring back the customers Mc Donalds lost.
I think DELIVERY tastes are changing, at least in the U.S. Where do I have a hamburger 99% of the time now? At a Smashburger - you order at an order desk and take your order number to a table; then its cooked fresh for you and brought to your table. All not sky high above McDonalds. Or at my local diner, and there too the fare is very good.
edible food would help
Just reading this piece and I know that their scheme will fail, and badly. Why? Because instead of talking about their product in terms other than “menu items”, the rest of it was administrative.
Who here goes to a hamburger joint because it has a better administration?
“My opinion is that the media is the main
supporter of healthy eating. We’re certainly
not hearing it from our customers.”
— Andrew Puzder, CEO of Hardee’s and Carl’s Jr.
Puzder is obviously somebody who knows a thing or two about running a hamburger joint. Under his leadership, his business added a lot of market share.
Ironically, McDonald’s came out with its best idea in a long time, the Grand Mac hamburger. A bigger Big Mac. But they did so with minimal fanfare, in only two markets. How in the world can they judge how well it is received if nobody knows about it?
And at the same time, the Wendy’s chain is replacing a lot of employees with robots. They are staying above the curve.
It would be nice if they only hired English speaking American citizens. I shouldn’t have to repeat myself when placing an order.
It would be nice if they only hired English speaking American citizens. I shouldn’t have to repeat myself when placing an order.
Once people have developed a taste for Chick Fil A, Taco bells, BK or even convenient store pizza they are going to be hard to win back.
At least make it an option for those who, supposedly, don't care about their health. I'm sure some boomers would return just to get a taste of the good ole days.
When I go to a restaurant I can order a *wonderful* burger for $7-8, it’ll be big, juicy, have good toppings and is generally all I need. I’ll have water to drink and no fries. In contrast, at McD’s, I can buy “just the burger” for less but it is inferior in quality and quantity. I don’t want the “meal” option either. As they don’t want to make a quality burger, having the option of fries and pop, that would end up at $10+ they don’t bother. They don’t think this is in their “low cost fast food” market. So they insist on crap burger + fries + pop for $7-8. People don’t want that crap anymore.
They should try making a really good burger for $8 and let the customer “order up” discounted fries and pop separately. This would make far more sense. As they don’t have this I rarely ever go there anymore.
love the mcrib!!
In the near term, McDonald’s focus is on four pillars: menu innovation, store renovations, digital ordering and delivery.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
So nothing on improving the quality of the food? Seriously?
Their food sucks. Even for low quality fast food - they suck.
Spend billions on these “four pillars” all you want. If your burgers still suck, people won’t come.
Its. Just. That. Simple.
I wish they would fry the burgers at a higher temperature. They look kind of “gray” when they should be “brown.” But that is true of all the fasties, IMO.
They should franchise McTrucks.
Burger trucks.
The owners can figure out where to park them, or what neighborhoods to patrol with them.
Just like Taco Trucks and Ice Cream trucks.
Yeah, remember when Ray Kroc though he was being clever when he asked the MBA class he was visiting what business McD’s was in, and when they said “fast food” he smugly corrected them— “We’re in the real estate business. McDonalds is the largest owner of commercial property in the world!”
Wrong. It really is all about the so-called “hamburgers”.
Hire English speaking citizens?
Pleasant service like Chik-fil-A?