Posted on 05/03/2023 12:02:08 PM PDT by Morgana
ST. LOUIS — Anheuser-Busch is now telling retail customers that a recent controversy is just a tempest in a pint glass.
In a letter to wholesalers that was forwarded to some local bars and restaurants, the brewery addressed the backlash to a marketing campaign featuring transgender social-media influencer Dylan Mulvaney, which led to a steep decline in Bud Light sales over the last month.
“This was one single can given to one social media influencer,” the letter states. “It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.”
Mulvaney, 26, posted a video on TikTok showing a can of Bud Light with her face on it that was given to her to celebrate her 365th day of girlhood. The video also showed her sipping a beer as part of March Madness, and she joked that she did not know which sport she was promoting.
A-B’s letter was forwarded to retailers, bars and restaurants by Grey Eagle, a Fenton-based company that distributes Anheuser-Busch products to a 14-county region around St. Louis. Grey Eagle does not distribute to the city of St. Louis, Jefferson County and parts of Washington and Iron counties.
Grey Eagle included a cover letter. “Anheuser-Busch did not intend to create controversy or make a political statement,” it said.
“In reality, the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval,” Grey Eagle continued in its letter. “Since that time, the lack of oversight and control over marketing decisions has been addressed and a new VP of Bud Light marketing has been announced.”
(Excerpt) Read more at stltoday.com ...
You made your bed AB now live with it.
P0
I assume, then, that AB will be suing him for the damage done to its brand?
and how many articles have there been about AB?
anyone keeping track
seems to be several a day
They got the attention they wanted for the “one can”... they just misunderstood the impact of mocking their brands main consumer.
It could have just been a single shrink wrap. That’s probably how they produce marketing models before reprogramming the production line.
Did that seriously injure or kill Dylan?
Where have I heard this excuse before... oh yeah.
“Just the tip”
AB Spokesman: Although all the animals have escaped into the wild we still have control of the zoo.
“a new VP of Bud Light marketing has been announced.”
LOL!!
I never saw one mock-up of any product container. There are different groups that need copies: the marketing team, the print ad photographers, the ad video camera team, the hand model team, the packaging team, the store merchandising team, etc.
They may have only sent him one but they made a bunch for internal review before doing so.
There was more than a single can - there was at least a full six pack. A small lie, but a lie nonetheless.
” Shouldn’t have sent the can to the mentally unbalanced man who dresses like a woman.”
Really. With normal influencers in the world, they chose to send it to HIM. Why not Ted Nugent or James Woods?
They might has well have put FJB’s ugly old face on that can. Would have been the same result. They consciously decided to politicize their brand. Now it will die. These delusionals like to pretend that their BS is not political. It was made political by their leader and savior, Joe Sniffer Biden.
“Influencer” - leftist word for stark raving mad, cross-dressing lunatic.
Seems the influence went in a direction that the woke-blinded “leaders” didn’t anticipate.
My favorite beverage store has NO Budweiser products in the cooler or on the shelf. Still has other AB products for now, but that could change as people realize what the left is trying to do TO us and our children.
Without acknowledging and truly apologizing for this situation don’t expect the trajectory of sales to change.
“We didn’t mean for it to blow up in our faces”.. while a true statement, doesn’t change anything.
“In reality, the Bud Light can posted by a social media influencer that sparked all the conversation was provided by an outside agency without Anheuser-Busch management awareness or approval,”
While this may also be a true statement it doesn’t change the fact the can was made, and you haven’t distance yourself or your company in any way from this sicko.
This is a man who pantomimes being a woman to an audience of children and teenagers, you should be apologizing to everyone for ever allowing your product to be associated in any way with this.
Yet you STILL haven’t apologized for it, because you are afraid to state the truth.
Being sorry you created a firestorm, is not the same as being sorry for what you did that create it. Whether intentional or not.
Want to change the narrative and pivot you need to take a stand... by refusing to you just ensure the direction of your beer sales will continue downwared.
If I ran Bud I’d be apologizing for letting my brand become in any way associated with this individual. He is free to live his life however he wants, but we do not agree and do not promote men pantomiming being women to children and teens.
Need to have the testicular fortitude to stand up to the lavender mafia, and the woke left and say... No he is not a woman, and while free to live his life however he feels, we want no part of it. We are sorry our brand was in any way involved with this insanity and we will never ever let it happen again.
We have worked tirelessly for generations to be the beer hard working men and women want to enjoy at the end of the day, and we are deeply sorry that our brand was in any way associated with this freak show.
If they did that the left woke mob would go insane against them and if they truly stood up and had a back bone and didn’t back down and continued to speak the truth and take the heat for it from these fools they would be able to pivot and probably win their lost drinkers back and then some... but they won’t.. because that would take balls.
blah blah blah woke bs.
“was provided by an outside agency without Anheuser-Busch management awareness or approval”
Then why did they put A-B marketing executives on leave?
Yes, but it is but one brand among hundreds is my point. Does it sting initially, yeah, over the long haul, with the short attention span of the average American consumer, I doubt that it has as much impact as everyone here seems to hope it will.
I'm perfectly happy to be wrong about that, but again, Bud Light is but one among hundreds of arrows in their quiver.
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