Posted on 08/18/2023 7:44:36 AM PDT by Red Badger
WASHINGTON (TND) — The Washington Commanders embraced Bud Light as the football team's official beer partner in a social media post Thursday.
The 20-second video shows clips of fans cheering while cheerleaders and players dance to “Bring It On” by SATV Music. It then displays the team’s logo alongside Bud Light’s with the line, “the official beer partner of the Washington Commanders.”
Commenters on the post questioned the partnership in light of recent controversy surrounding the beer brand.
This has got to be the worst marketing move ever! Here, I thought this new ownership was going to do things differently. Nope, right back to the same backward thinking!” one commenter said. “Seriously? Time to burn my gear!” another said.
In a press release on the new partnership, the Commanders explained that the Bud Light brand will be featured in several areas of the team’s fan promotions and community outreach during the 2023 season.
“As part of the deal, Anheuser-Busch will become the Official Beer Sponsor of the Washington Commanders, making it easy for fans ages 21 and over to enjoy the game experience all season long with gameday activations, custom social and digital content, exclusive fan content, and much more,” the press release reads. “Additionally, the Washington Commanders, Anheuser-Busch, and Bud Light are honoring the veteran and first-responder community with exclusive experiences and fan recognition.”
The partnership comes as the Native American Guardians Association (NAGA) this month vowed to launch a boycott “similar to Anheuser Busch” against the Commanders if they continue to ignore a petition to revert the team’s name back to the "Redskins," a moniker it bore prior to its removal and replacement in 2020.
NAGA’s petition currently has nearly 115,000 signatures, an amount nearly double the seating capacity of the Commanders’ home stadium, FedEx Field.
NAGA has promised similar action toward the Cleveland Guardians, the baseball team which previously went by the "Indians."
Shortly after the Commanders' Bud Light announcement Thursday, NAGA released a statement decrying the team's new partnership, accusing the franchise of giving "the middle finger to all Americans."
"The Woke, Cancel-Culture loving Commanders have no intention of respecting America and instead are pushing their own DEI [Diversity, Equity and Inclusion] agenda against their own consumers' outrage shown in the #ReclaimTheRedskins petition," NAGA said Thursday.
Anheuser-Busch, the parent company of Bud Light, lost nearly $400 million in U.S. sales in 2023 following its partnership with transgender activist Dylan Mulvaney. Bud Light consumers, who saw the partnership as a misrepresentation of the beer’s target demographic, boycotted the brew, leading to Modelo unseating it as the nation’s top selling beer.
Anheuser-Busch recently sold eight beverage brands to cannabis producer Tilray Brands. The transaction made Tilray the fifth-largest craft beer producer in the country.
Two losers join forces to lose even more!
boycotts dont hold
when people have to go without
most really dont want to have to get off the couch
Well that should make Native Americans happy.
Wide Receiver.
What an effed up franchise. I thought the Marlins’ history was dysfunctional.
Why didn't the just go for the "Washington Homos" or the "Capitol Pedos" or maybe the "Washington Sniffers" or "DC Trannys" or something else honest?
So they think they’re going to save a woke team that caved to the insane left to change their name, then they want to hook up to the fake beer company that is represented by a fake female?
Just say NO to forced faggotry.
That pride disappears when they become wide receivers.
Any bets on how well-received this is going to be?
No flag for Wide Receivers ……
Most don't, but in this case there are plenty of alternatives that aren't viewed as 'queer beer', so nobody has to 'go without'. InBev is learning an expensive lesson: They are not the only beer on the block............................
exactly
beer yes
football no
Ya gotta realize that the Federal Triangle is cram packed full of politically correct people who buy season tickets.
Yeah, I bet Conservatives will bitch online, but still fork over big $$ for NFL Sunday ticket and their teams jersey with another man's name on it and then plant their asses on their couches every Sunday to watch multiple games.
I checked to see if it was the Babylon Bee.
The Redskins’ front office has no brain.
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