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Betty Crocker's Newest Recipe: How to Support Gay Marriage
Ad Age ^ | June 24, 2014 | E.J. Schultz

Posted on 07/15/2014 12:09:56 AM PDT by 2ndDivisionVet

The Brand Uses Social Media and Rainbow Desserts in High-Profile Push.

(VIDEO-AT-LINK)

Known as the "first lady of food," Betty Crocker has spent more than 90 years dispatching kitchen advice, including selling more than 75 million cookbooks since its first one was published in 1942. But of late, the fictional brand icon has taken on a new mission as a supporter of gay marriage.

The General Mills-owned brand began winning attention for the cause in August of last year by providing cakes to same-sex couples who got married in Minnesota after the state legalized gay married. Now Betty is following up on that high-profile gesture by donating cakes to couples marrying during the Twin Cities Pride event this weekend, which celebrates LGBT equality with a parade and festival in Minneapolis, which is where General Mills is headquartered.

Meanwhile, a General Mills-backed LGBT employee group called "Betty's Family" will have a float at the parade and the company has invited several married gay couples to march alongside. Lucky Charms, also owned by General Mills, is also expected to have a presence.

Betty's appearance is part of a larger brand push to redefine homemaking while celebrating the diversity of today's families, according to General Mills. To that end, the company this week announced it is partnering with the nonprofit New America public policy institute for a national survey that seeks to get a "first-person point of view on what it means to be a homemaker in America today."

"Betty has always been a pioneer and guide for homemakers. As today's family continues to evolve, so does Betty," Perteet Spencer, marketing manager for Betty Crocker, said in a statement. "Our purpose is to help make a home. Better understanding of those cultural dynamics will help us provide the best products and services to meet current and future needs of families everywhere."

So far, Betty's involvement in gay rights has been good for the brand, Ms. Spencer said in an interview. "Naysayers are always there, but generally the response has been really positive," she said. Asked if the character was evolving into an activist for gay rights, she said, "if Betty is an activist at all, Betty would be an activist for the modern homemaker."

By itself, the phrase "homemaker" seems old-fashioned, conjuring up images of kitchen-bound women in aprons. But rather than run from the word, General Mills is seeking to put a modern twist on it. The New America survey will build on the brand's one-year-old "Families Project," which included a report on the state of families today.

The report defines a "homemaker" as simply "anyone who makes a home," while providing statistics on the changing dynamics of American families. Among the revelations is that as of 2010 less than half of all households in the U.S. included a husband and wife, the first time that's happened since household census data was first collected in 1940. The report also notes that the number of same-sex couples living together jumped 80% in the past 10 years.

The project includes video profiles of four-modern day families, including a married female couple raising a 13-year-old boy.

(VIDEO-AT-LINK)

The Betty Crocker brand will seek to gain even more insights at the Minnesota Pride event. The brand will ask attendees to describe "what home means to them," while sharing their responses with the hashtag "#HomemakerPride." The responses will be put on display at a mural at the Betty Crocker Pride booth, while the brand will also promote them on social media. Finally, Betty will ask people to "show their pride" by baking rainbow-themed desserts.

It all seems like a far cry from 1957, when this Betty Crocker ad suggested that one way to "kiss-'n'-make-up" to your man (presumably your husband) was to bake him a cake.



TOPICS: Business/Economy; Food
KEYWORDS: advertising; gaymarriage; homosexualagenda; samesexmarriage

1 posted on 07/15/2014 12:09:56 AM PDT by 2ndDivisionVet
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To: 2ndDivisionVet

All I can come up with cannot be posted.


2 posted on 07/15/2014 12:16:45 AM PDT by MaxMax (Pay Attention and you'll be pissed off too! FIRE BOEHNER, NOW!)
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To: 2ndDivisionVet

So far, Duncan Hines is looking neutral—better than Betty Crocker mixes anyway.


3 posted on 07/15/2014 12:37:53 AM PDT by skr (May God confound the enemy)
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To: 2ndDivisionVet

“if Betty is an activist at all, Betty would be an activist for the modern homemaker.”

“Homebreaker” is a better term.


4 posted on 07/15/2014 12:49:41 AM PDT by Politicalkiddo (The more helpless the victim, the more hideous the assault.)
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To: 2ndDivisionVet

I wonder if these food related companies realize that by associating their products with sodomy, the natural effect is purging. Unintended diet plan?


5 posted on 07/15/2014 1:02:10 AM PDT by Carthego delenda est
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To: Carthego delenda est

They do not understand the tens of millions of Americans will now boycott their products.


6 posted on 07/15/2014 1:04:33 AM PDT by Oliviaforever
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To: 2ndDivisionVet; All
Wikipedia: Marjorie Z Husted was the creator of Betty Crocker.
7 posted on 07/15/2014 1:15:17 AM PDT by sr4402
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To: 2ndDivisionVet

I wonder if Betty’s a dyke?


8 posted on 07/15/2014 1:21:49 AM PDT by Stormdog (A rifle transforms one from subject to Citizen)
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To: 2ndDivisionVet

For that original homo-cooked taste! Er, home-cooked.


9 posted on 07/15/2014 1:40:58 AM PDT by Still Thinking (Freedom is NOT a loophole!)
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To: 2ndDivisionVet

I once had occasion to visit General Mills president on a business matter. His office had a dozen or more pictures of Betty on the wall. Each seemed different. He explained that Betty changes over the years to stay contemporary and an image her customers can identify with. He demonstrated how Betty changed her racial composition from 100 percent Caucasian to a modern amalgamation ( something like 8.4 percent black, 14.6 percent Latina, and 11.4 percent asian, these numbers not exact just similar to what he said, it’s been too long for me to remember his exact figures but you get the idea). This remarkable genetic mutability was made possible in recent times by computer imaging technology, not any odd sex orgy in the. Back room. ——— . And so— the question arises: how may we expect Betty to change now that she’s going after the homosexual market? ( sorry, I just had to ask). Smile smile smile.


10 posted on 07/15/2014 1:46:31 AM PDT by faithhopecharity ((Brilliant, Profound Tag Line Goes Here, just as soon as I can think of one..))
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To: skr
I have no problem avoiding Betty Crocker, but I will miss my General Mills cereals.

My boycott list gets longer and longer.

11 posted on 07/15/2014 1:56:48 AM PDT by fatnotlazy
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To: 2ndDivisionVet

and... won’t buy anything related to Betty Crocker anymore

it’s that simple.

don’t get outraged and pissed off, just remove the crap from effecting your life and the lives of your family.

pass along the suggestion and take comfort that those who support a fag friendly lifestyle won’t survive very long.

let them go the way of jcpenny


12 posted on 07/15/2014 2:14:14 AM PDT by sten (fighting tyranny never goes out of style)
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To: Politicalkiddo

“BrokeBacker” might be appropriate....


13 posted on 07/15/2014 3:01:04 AM PDT by TheRobb7 ("Patriots don't negotiate the terms of our enslavement"--JimRob)
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To: 2ndDivisionVet

My grandmother had an old, old Betty Crocker cookbook....very expensive one in the day....interchangeable pages, opened flat....she would be utterly repulsed by this endorsement of perversion.


14 posted on 07/15/2014 3:13:27 AM PDT by SoFloFreeper
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To: 2ndDivisionVet

How far we have fallen. I am having a hard time keeping up with all the companies I’m boycotting.


15 posted on 07/15/2014 3:21:55 AM PDT by ilovesarah2012
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To: faithhopecharity
And so— the question arises: how may we expect Betty to change now that she’s going after the homosexual market?

"I'm putt'n the Crocker in Betty!"

16 posted on 07/15/2014 3:38:11 AM PDT by Flick Lives ("I can't believe it's not Fascism!")
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To: SoFloFreeper

Yes, the cover was a three-ring binder. Ours has been passed down through the generations. We still use it. No politically correct ingredients or methods. Just real food, cooked right.

The Betty Crocker cookbooks have steadily declined in quality over the years. They embrace every fad that comes down the pike, promoting tofu and eliminating lard. They embrace the use of convenience “foods” that are far removed from real food. I’m sure they must have at least one cookbook out promoting Moochie’s starvation diet for the little people. I’m not surprised they’ve jumped on the bandwagon to promote sexual perversion. It’s the latest fad.


17 posted on 07/15/2014 4:08:19 AM PDT by BykrBayb (World Lung Cancer Day {WLCD} Aug 1 https://facebook.com/events/309580722464921 ~ Þ)
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To: 2ndDivisionVet

Will probably have a new section in their next cookbook on how to properly prepare a tube steak and the correct way to pack fudge.


18 posted on 07/15/2014 4:41:17 AM PDT by TheCipher (Suppose you were an idiot and suppose you were a member of Congress. But I repeat myself- Mark Twain)
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To: 2ndDivisionVet

Sadly, the “evolving” Betty is a pretty good representation of American Christianity. So-called church leaders are dropping like flies into the ointment of emotional confusion and moral disorder. Evangelicals seem to be the most vulnerable and easily led astray, tho I hasten to add many of my fellow orthodox believers are inclined to ignore the hsx tsunami altogether, as if plugging their ears and shutting tight their eyes will spare them the consequences... sorry, kids. We all lose in this perverse culture.

Keep your eyes on Jesus, proclaiming the law AND the gospel at every opportunity. Our society is dying if not already dead, but individuals can still have their eyes opened by the Holy Spirit working through tiny grains of truth (His Word) spoken by believers, in between commercials for viagra and anti depressants.

May I plug LPR (Lutheran Public Radio) for those thinking Christians who crave good theology on a daily or hourly basis. Connect via podcasts or endless archives at: issuesetc.org - so named for the daily radio show Issues, Etc. It’s a life saver and sanity saver. There is nothing new under the sun... but we Americans have been so spoiled and deluded we never expected the veil of evil to descend on us like it has, all the while dressed up as prosperity and technological “advancement.” We look so good but teeth whiteners and botox can’t conceal the rot beneath the surface much longer.


19 posted on 07/15/2014 5:48:06 AM PDT by Sally ("This is the only Administration I've ever been in where it's 100% politics 100% of the time.")
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To: faithhopecharity

to identify with that market, they will give Betty Crocker a mannish haircut favored by many lesbians, and have her wear a flannel shirt, so she fits in to that community.


20 posted on 07/15/2014 6:30:41 AM PDT by Dilbert San Diego (s)
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To: 2ndDivisionVet

Officially now of this moment it is betty cocker.


21 posted on 07/15/2014 6:39:43 AM PDT by longfellow (Bill Maher, the 21st hijacker.)
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To: Dilbert San Diego

Maybe some faggy skinny jeans for the low testosterone types.


22 posted on 07/15/2014 7:02:10 AM PDT by Resolute Conservative
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To: Flick Lives

Thank you. That’s very good.


23 posted on 07/15/2014 8:25:57 AM PDT by faithhopecharity ((Brilliant, Profound Tag Line Goes Here, just as soon as I can think of one..))
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