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Apple Intel move 'could confuse' ~~ but may allow entry into new home markets
BBC ^ | Wednesday, 8 June, 2005, 05:01 GMT 06:01 UK | staff

Posted on 06/07/2005 10:58:14 PM PDT by Ernest_at_the_Beach

Apple Intel move 'could confuse'

Image of Apple's Steve Jobs and Intel's paul Ottelini

The move has had mixed reaction

The news that Apple is switching from IBM to Intel chips inside its machines could spell a period of confusion for consumers, some analysts are warning.

The move, officially announced at the Apple Worldwide Developers Conference on Monday, could mean people hold off buying new Apple laptops.

Apple said it was making the move to x86 architecture chips because they offer more power and better efficiency.

The first Apple computers with Intel chips will be on the market next year.

That is likely to be the Mac Mini, with the entire product line switching by the end of 2007.

Applications will continue to work on both types of chip-sets for some years.

But Graham Barlow, editor of MacFormat magazine, said some people may not buy a new Apple machine knowing that a new processor was coming out next year.

"That must be the worry for Apple retailers. I think it's highly likely there will be some price drops to tempt people to buy the final stocks of PowerPC equipped Macs," he told the BBC News website.

Apple has sent a strong signal that it would be sensible to wait a year if you want to buy a new Powerbook

Gary Barnett, Ovum

One main motivation behind the switch is because IBM has not yet been able to produce versions of the G5 chip, used in Apple's desktop G5 machines, which are suitable for Apple laptops without overheating.

Intel is the world's largest semiconductor company. IBM and Motorola (now Freescale Semiconductor) have been providing PowerPC chips to Apple for more than a decade.

The announcement has come as a bolt out of the blue to many, and experts say it is one of the biggest transitions in the Mac market since the move from OS 9 to OS X operating systems.

Hold off?

Some analysts have suggested that the transition could further damage Apple's low 2.3% worldwide market share, while others say it is a logical decision.

Others worry that it is a big gamble for Apple because it might create consumer confusion, and could damage support from a loyal cohort of Mac users.

Gary Barnett, research director at technology analysts Ovum, said he was puzzled by the move and had been watching the reaction on internet newsgroup discussion forums.

"One poster was debating whether to upgrade his Powerbook or to go on holiday - there was no point in him buying a Powerbook if it was going to be obsolete in 18 months' time," he told the BBC News website.

Apple may have lost the war for the office environment to Windows, but it wants to win the next war - the battle for control of your digital entertainment

Graham Barlow, MacFormat

"Apple has sent a strong signal that it would be sensible to wait a year if you want to buy a new Powerbook."

Apple said the change gets around issues it has previously had with chip supplies, as well as the power versus heat problems it has with IBM chips.

But, added Mr Barnett, the move was confusing because IBM's PowerPC was about to be produced in huge volumes because of its deal to provide the microprocessors for the next-generation of Microsoft, Nintendo and Sony games consoles.

Its OpenPower initiative, aimed at device manufacturers, was gaining headway too.

It is aimed at improving the market presence of the Power architecture through open standards development.

Mr Barnett said he would have been more impressed if Apple had decided to switch to AMD processors instead. AMD had "out-innovated" Intel in terms of its 64 processor technology, he said.

"Everything around PowerPC seems to interesting and optimistic - AMD can be classified as that too. Intel is just the current leader, albeit it by a big margin."

Next war

But there was no doubt that the move would have a significant impact on software vendors. A lot depends on getting the Mac developers on side at an early stage.

The company announced on Monday the release of the Developer Transition Kit with an Intel-based Mac development system and preview versions of Apple's software.

It will let developers prepare versions of their applications which will run on both PowerPC and Intel-based Macs.

Image of the Xbox 360
PowerPC will be in all the main next-generations games consoles

MacFormat magazine's Mr Barlow said reaction from Mac users had been mixed, from "Hell has frozen over" to "Apple's transition has come full circle".

"Of course, people's fears are that their Macs will become obsolete when the new range of Intel-based Macs come out in 2006," he said.

"But ultimately it means faster Macs and more choice for the consumer, which is a good thing."

Others think the move shows that processor brand is becoming increasingly irrelevant.

Mr Barlow added that it would open a plethora of opportunities for Apple in the computing market.

"Apple may have lost the war for the office environment to Windows, but it wants to win the next war - the battle for control of your digital entertainment," he said.

"With the iPod and iTunes Music Store it already owns most of the digital audio market, but it's going to need new devices and new technology to get control of the emerging downloadable movie market too.

"These are the kind of possibilities that the Intel chips provide with their low power consumption and built-in digital rights management."

It could also pave the way for the quicker adoption of Wimax - ultra fast wireless net connectivity which Intel is touting and other developments in wireless portable devices.

Apple previewed a version of Mac OS X Tiger, running on an Intel-based Mac, to more than 3,800 developers on Monday.

According to Mark Sparrow, technical editor for MacFormat, software will be available for both processors through Apple's Xcode development platform that can compile code for both processors.

"Install CDs will contain something called a unified binary which will install the appropriate version depending on the type of processor in the Mac.

"Older PowerPC software will run on the new machines thanks to a special ultra-light emulator called Rosetta," he said.

What do you think of Apple switching to Intel chips? How will this affect the technology market and the quality of the products? Send us your views using the form.



TOPICS: Business/Economy; Computers/Internet
KEYWORDS:

1 posted on 06/07/2005 10:58:14 PM PDT by Ernest_at_the_Beach
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To: Ernest_at_the_Beach

"Could confuse?" It already does. I can't believe how many people now think OS X will work on their PCs.


2 posted on 06/07/2005 10:58:42 PM PDT by Terpfen (New Democrat Party motto: les enfant terribles)
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To: Terpfen

I would like to run OS X, on my AMD64 machines....but apple gets nothing by letting that happen!


3 posted on 06/07/2005 11:02:53 PM PDT by Ernest_at_the_Beach (This tagline no longer operative....floated away in the flood of 2005 ,)
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To: Bush2000; antiRepublicrat; Action-America; eno_; Glenn; bentfeather; BigFinn; byset; Bubba; ...
Apple Intel confusion... BBC thinks possible PING!

If you want on or off the Mac Ping List, Freepmail me.

4 posted on 06/07/2005 11:26:25 PM PDT by Swordmaker (tagline now open, please ring bell.)
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To: Ernest_at_the_Beach

Well, you can get the second-best thing: Jobs said that it's possible that Macs can now dual-boot with Windows.


5 posted on 06/07/2005 11:29:39 PM PDT by Terpfen (New Democrat Party motto: les enfant terribles)
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To: Terpfen

I don't want windows....at all!


6 posted on 06/08/2005 12:19:34 AM PDT by Ernest_at_the_Beach (This tagline no longer operative....floated away in the flood of 2005 ,)
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To: Ernest_at_the_Beach

Too bad.

Personally, the dual-boot option now makes Macs lucrative. I'll be able to boot into Windows to play games, and use OS X the other 90% of the time.


7 posted on 06/08/2005 1:52:09 AM PDT by Terpfen (New Democrat Party motto: les enfant terribles)
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To: Terpfen

The next generation of virtualization technology will allow you to run windows natively in the background, without the need to toggle back and forth, so you could run the DOS/Windows applications seamlessly from a single Mac GUI. I don't have a timeframe for it being available, but they are supposedly working on it.


8 posted on 06/08/2005 5:29:04 AM PDT by Golden Eagle
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To: Ernest_at_the_Beach; Swordmaker

I've often considered getting a laptop as my next machine (whenever that is a possibility). Guess I'll wait and see. Either I'll get a very, very cheap clearance price on a G5, or see how the prices are on the MacOS Intels in 18 months.

My guess is, the prices won't be too good.

This Intel move will prove to be a massive blunder for Apple, I think, if it was done merely to increase Apple margins and maintain Steve's corporate jet. And I think that's exactly what is going on.


9 posted on 06/08/2005 9:21:17 AM PDT by SunkenCiv (FR profiled updated Tuesday, May 10, 2005. Fewer graphics, faster loading.)
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To: SunkenCiv
I think this paragraph says what this is really about:

"Apple may have lost the war for the office environment to Windows, but it wants to win the next war - the battle for control of your digital entertainment," he said.

10 posted on 06/08/2005 9:27:04 AM PDT by Ernest_at_the_Beach (This tagline no longer operative....floated away in the flood of 2005 ,)
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To: Golden Eagle

... Pass.

The last thing I need is my system's resources being maximized and driven to the breaking point by running two OSes simultaneously and on the same desktop.


11 posted on 06/08/2005 11:53:24 AM PDT by Terpfen (New Democrat Party motto: les enfant terribles)
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To: Terpfen

Agreed it will take more resources, especially RAM, but we share resources on some of our systems between Windows and Solaris right now with VMWARE, and both run pretty spiffy if you have enough available to allocate 512M to each. Of course you have to toggle back and forth between the two, especially the GUI's, which the new technology will supposedly overcome. Probably still a couple of years away, should be better processors then too. Regards.


12 posted on 06/08/2005 12:37:30 PM PDT by Golden Eagle
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To: Golden Eagle

That still sounds like an unnecessary strain. I'd rather keep the current system of having a backend server, and maybe using a separate frontend OS to access said backend. Such as administrating a Linux server with a Windows box, things like that.


13 posted on 06/08/2005 12:40:18 PM PDT by Terpfen (New Democrat Party motto: les enfant terribles)
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To: Terpfen

I was talking more about Jobs' vision, which I thought was the point of this thread. I don't know where the Linux came from, or what you can do with it you really can't do with Windows or OSX. Linux to me seems like a handicap, with so few applications/drivers in comparison. And if the VT technology delivers on its full potential, Apple could make use of all the Windows drivers within OSX. Sounds like great stuff to me.


14 posted on 06/08/2005 6:06:48 PM PDT by Golden Eagle
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To: Golden Eagle

I think I should clarify myself, then.

I don't see running two OSes simultaneously as providing any sort of a benefit, be it at home, at a workstation, or on a server. Dual booting is great for the purpose of accessing each OS' best features, because generally someone in the middle of a work-related project on OS X doesn't need to load up Windows to play Unreal Tournament 2004. For servers, where Linux is generally considered one of the best OSes to use, it would make more sense to use a second OS on another computer to access that server, instead of slowing the server down by running two OSes at once.

Basically I'm not questioning the technology, just questioning its usefulness and practicality. I think Apple should focus more on becoming a multimedia provider than an all-in-one. I really hope the rumors of Apple starting an HDTV service is true.


15 posted on 06/08/2005 6:16:32 PM PDT by Terpfen (New Democrat Party motto: les enfant terribles)
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To: Terpfen
I think I should clarify myself, then. I don't see running two OSes simultaneously as providing any sort of a benefit, be it at home, at a workstation, or on a server.

Ok fine. We totally disagree then. (handshake)

16 posted on 06/08/2005 6:45:39 PM PDT by Golden Eagle
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