Free Republic
Browse · Search
General/Chat
Topics · Post Article

Skip to comments.

TEN COMMANDMENTS FOR 2008 DEMOCRATS - from new focus groups of pollster Frank Luntz
Excerpt from Frank Luntz new report "A First Look at 2008 Democrats" via a liberal site | March 31, 2006 | Frank Luntz, pollster

Posted on 04/01/2006 8:12:21 AM PST by summer

TEN COMMANDMENTS FOR 2008 DEMOCRATS

1. Don't feel my pain - give me something to alleviate it. Democrats don't want to be told what's wrong with America. They want to be told what you plan to do about it. They're not looking for the diagnosis - they know what ails them. They want the cure. The candidate most focused on "solutions" will have the advantage.  

2. Leave Bush out of it. We know why we don't like him. Tell us why we should like you instead. They hear enough Bush-bashing and engage in it themselves. They assume all the Democratic candidates feel as they do: it's time for a change.  They're looking for the candidate that articulates the answer to the specific problem Bush created.  

3. What would Jesus do? Tell me what YOU would do and leave Jesus out of it. The time for a conversation about faith and spirituality is in the general election, not the primaries. Democrats don't want to hear about your church. If they really cared, they'd be Republicans.  

4. Don't tell me what's wrong with America unless you can tell me what you're going to do to make it right. A litany of all that has gone wrong in the past five years is telling them what they already know. The candidate who tells them what they plan to do about it will win their support.

5. Tell me something new. Tell me something I don't already know. It may sound like a Gary Hart-esque approach but Democrats are really looking for a nominee with new ideas, someone with an innovative approach. Been there, done that won't sell in 2008.  

6. Be a Deficit Democrat. Every time a Democratic candidate talked about ending wasteful spending and tackling the deficit, the dials spiked up, as did the approval. In the arena of deficit spending, there really isn't much difference between Democrats and Republicans.  

7. The 2008 Agenda:  education, healthcare, prescription drugs, energy independence. The war in Iraq may grab the headlines and the attention, but Democrats are much more focused on concerns right here at home. `Bring the troops home,' they complained. Tell us what you're going to do to improve our quality of life right here in America.    

8. The 2008 Attributes: intelligence, competence, accountability, getting things done, passion, honesty and being ethical. Attributes matter, as does style.  The 2008 contest is not just about the issues. It's also about who the candidates are and what they are truly about. Smart is in. Accountability and integrity are necessities. And passion - yes passion - is a prerequisite.      

9. You are the message. Watch the negativity. Democrats want hope.  Beating up on Republicans will generate applause, but it doesn't generate votes. The candidates focused on the future will have a significant advantage. The candidate that generates the most hope in a better future will win the nomination.

10. Winning is everything. And the only thing. As in 2004, Democrats want to win. Unlike 2004, they REALLY want to win. No candidate will secure the nomination whom they fear will lose to the Republican nominee.  Electability is going to play a major role in 2008.  


TOPICS: Chit/Chat
KEYWORDS: 2006; 2008; 2008agenda; elections; politics
Navigation: use the links below to view more comments.
first 1-2021-23 next last
A well known liberal site posted this, and I thought it made for some interesting reading -- it came from Frank Luntz' recent research with focus groups. The voters were Dems, located in Iowa and New Hampshire.
1 posted on 04/01/2006 8:12:24 AM PST by summer
[ Post Reply | Private Reply | View Replies]

To: Dog Gone; PJ-Comix

Interesting to hear from voters.


2 posted on 04/01/2006 8:13:26 AM PST by summer
[ Post Reply | Private Reply | To 1 | View Replies]

To: JulieRNR21; MinuteGal

FYI.


3 posted on 04/01/2006 8:15:15 AM PST by summer
[ Post Reply | Private Reply | To 1 | View Replies]

To: summer

Focus on Symbolism not Substance!

Pray for W and Our Freedom Fighters


4 posted on 04/01/2006 8:16:21 AM PST by bray (Proud Bushbot for 6 years going on 8)
[ Post Reply | Private Reply | To 1 | View Replies]

To: bray

I thought it was surprising they did not want to focus on Bush-bashing. Who knows, maybe that means we will have a real debate on issues!


5 posted on 04/01/2006 8:17:17 AM PST by summer
[ Post Reply | Private Reply | To 4 | View Replies]

To: bray

But, yes, I agree with you: Iraq is an issue. For them to ignore it may mean they lose the election.


6 posted on 04/01/2006 8:18:22 AM PST by summer
[ Post Reply | Private Reply | To 4 | View Replies]

To: summer
It may sound like a Gary Hart-esque approach but Democrats are really looking for a nominee with new ideas, someone with an innovative approach.

And that is their achilles heel. No such Democrat exists.

7 posted on 04/01/2006 8:22:24 AM PST by Dog Gone
[ Post Reply | Private Reply | To 2 | View Replies]

To: summer

The Dems are doomed. No way in hell they'll make it past #2!


8 posted on 04/01/2006 8:24:18 AM PST by TruthWillWin
[ Post Reply | Private Reply | To 1 | View Replies]

To: TruthWillWin

LOL, that's exactly what I was thinking. There isn't one single candidate who is capable of doing any of the things listed.


9 posted on 04/01/2006 8:28:15 AM PST by McGavin999 (The US media is afflicted with Attention Deficit Disorder)
[ Post Reply | Private Reply | To 8 | View Replies]

To: McGavin999

They can't. When they tell the public what they really want (high taxes, socialism) they lose every time.


10 posted on 04/01/2006 8:31:41 AM PST by TruthWillWin
[ Post Reply | Private Reply | To 9 | View Replies]

To: summer

#10 is a great big oxymoron..No Dem can secure the nomination, unless he/she is way far/left.towards kooksville.which makes that person unelectable..


11 posted on 04/01/2006 10:00:12 AM PST by ken5050 (Ann Coulter needs to have children ASAP to propagate her gene pool. Any volunteers?)
[ Post Reply | Private Reply | To 1 | View Replies]

To: summer
I pray they continue to focus on Bush-bashing. Let them expend their breath, energy and treasure on Bush-bashing. I hope they turn blue Bush-bashing for the next two years.

In fact, I hope the 'Rats ignore all of Luntz's admonitions. They most certainly will, in my opinion. Since the recommendations are titled "The Ten Commandments" that'll scare the Dems away like wolfbane drives Dracula away.

Leni

12 posted on 04/01/2006 10:30:37 AM PST by MinuteGal
[ Post Reply | Private Reply | To 5 | View Replies]

To: summer
6. Be a Deficit Democrat. Every time a Democratic candidate talked about ending wasteful spending and tackling the deficit, the dials spiked up, as did the approval. In the arena of deficit spending, there really isn't much difference between Democrats and Republicans.

Alot can change in two years. A gulf exists between Republicans and the wacky left Democrats, but Republicans and Democrats who have anything to say about appropriations might as well be sleeping with each other, and Republicans are often worse because they're in power.

Remember that Clinton came in out of nowhere and won the presidency, as did Carter, both of them claiming to be "moderates". He could have imploded completely on several occasions before and after he got in office, but the press (and public apathy or dissatisfaction with Bush/Nixon/Ford) came to his rescue.

The fact that the Democrat party has survived as long as it has is due to the fact that people aren't as smart as they think they are and history repeats itself as a result.
13 posted on 04/01/2006 10:39:40 AM PST by dr_who_2
[ Post Reply | Private Reply | To 1 | View Replies]

To: dr_who_2

Remember that Clinton came in out of nowhere and won the presidency, as did Carter, both of them claiming to be "moderates". He could have imploded completely on several occasions before and after he got in office, but the press (and public apathy or dissatisfaction with Bush/Nixon/Ford) came to his rescue.




Perot playing the spoiler (he took 17% of the vote) was a big factor in helping Clinton sneak into the WH.

I fear that could help his wife sneak in in 2008. GOP muct stand together to defeat her or any other Dem.


14 posted on 04/01/2006 12:29:11 PM PST by JulieRNR21 (Katherine Harris is 'In It to Win It' .....Go here: http://www.electharris.org/)
[ Post Reply | Private Reply | To 13 | View Replies]

To: JulieRNR21

Yes, but I don't think Perot would have had a chance of being a spoiler if Bush wasn't directionless to begin with. "Dirty tricks" is wishful defeatist thinking. Spoilers usually only are spoilers when voters are pissed off at both parties,leaving a plurality of gullible, self-absorbed idiots.


15 posted on 04/01/2006 12:36:40 PM PST by dr_who_2
[ Post Reply | Private Reply | To 14 | View Replies]

To: JulieRNR21
As for Hillary, I think the threat of her winning a presidential election has been over exaggerated.
16 posted on 04/01/2006 12:46:03 PM PST by dr_who_2
[ Post Reply | Private Reply | To 14 | View Replies]

To: ken5050

Don't count on it. On the electability part, you're mostly right. On securing the nomination, I think it's a question of what the party elite wants. They either want to sit out another four years or they desperately want power again.


17 posted on 04/01/2006 1:10:57 PM PST by dr_who_2
[ Post Reply | Private Reply | To 11 | View Replies]

To: dr_who_2

Clinton may have come out of nowhere, but AMERICANS learned a harsh lesson from that.....

And 42% won't win another election, as EVERYONE knows the cost of a 3rd Party candidacy is....


18 posted on 04/01/2006 3:00:42 PM PST by tcrlaf
[ Post Reply | Private Reply | To 13 | View Replies]

To: tcrlaf
Even <42% has won presidential elections in the past. Third parties may not directly bring about those "political realignments", but they tend to become prominent before they happen. We've seen what happens when the majority party changes: more of the same. What we don't see too often is a lasting change in what the major parties really stand for.

http://www.uselectionatlas.org
19 posted on 04/01/2006 3:57:47 PM PST by dr_who_2
[ Post Reply | Private Reply | To 18 | View Replies]

To: TruthWillWin

Re your post #8 - LOL...


20 posted on 04/01/2006 4:21:18 PM PST by summer
[ Post Reply | Private Reply | To 8 | View Replies]


Navigation: use the links below to view more comments.
first 1-2021-23 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
General/Chat
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson