Posted on 02/02/2007 10:30:40 AM PST by weegee
NEW YORK (Reuters) - Viacom Inc. on Friday demanded that Google Inc.'s online video service YouTube remove more than 100,000 video clips after they failed to reach a distribution agreement.
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Viacom said it sent a notice to YouTube on Friday morning, asking the popular video-sharing site to remove clips from Viacom-owned properties including MTV Networks and BET.
The media company controlled by Sumner Redstone said its pirated programs on YouTube has generated about 1.2 billion video streams, based on a study from an outside consultant.
A YouTube representative could not immediately be reached for comment.
"Filtering tools promised repeatedly by YouTube and Google have not been put in place, and they continue to host and stream vast amounts of unauthorized video," Viacom said in a statement.
The company is taking a hard stance against the Internet's most popular video service, which is renowned for its quirky, viewer-contributed video clips as much as for being a repository for unauthorized television shows.
"This is a negotiating tactic," UBS analyst Ben Schachter said. "We think a deal gets done ... The terms have major implications for the value of content online."
Viacom's move also runs counter to the strategies employed by other media companies, such as the Warner Music Group, Vivendi-owned Universal Music Group, and General Electric controlled NBC Universal, which have all landed deals with YouTube to test the service.
CBS Corp, which spun off from Viacom, also has a deal with YouTube.
In fact, CBS held a contest, in which YouTube users submitted videos they created. The winners will have their videos aired on CBS television. Hours after Viacom made its announcement, CBS said it would show the first winning video on Sunday.
Universal Music, most notably, threatened to sue YouTube last year, but reached a partnership with them. Its deal included taking a small stake in the company, according to several published reports.
Even as some media companies have decided to experiment with YouTube, other companies including News Corp., NBC and Viacom have held discussions to create its own online video business, sources have said.
Viacom last October had requested YouTube take down some of its video clips including those from hit shows from cable network Comedy Central, whose on-air talent joked about the site's popularity during the shows.
But thousands of clips remained on the service.
"YouTube and Google retain all of the revenue generated from this practice, without extending fair compensation to the people who have expended all of the effort and cost to create it," said Viacom.
Viacom added, "The recent addition of YouTube-served content to Google Video Search simply compounds this issue."
It was not immediately clear what percentage of YouTube's estimated 100 million views per day Viacom clips represents.
Google Chief Executive Eric Schmidt told analysts on Wednesday YouTube was in "various stages" of introducing technology, such a digital "fingerprinting" to identify copyrighted material.
"That is an area of big research in the computer science community and also a significant investment here at Google," Schmidt said after Google's quarterly results.
(MTV) Video Awards Seek Jolt From Crowd and Internet (hoping for anarchy and chaos?) (August 24, 2006)
Which raises the question: What if some wild fan abandons his network-designated station and rushes toward the beautiful people?“He should be encouraged at all points to storm the stage and to create a television moment that people will talk about at the water cooler the next day,” said Hamish Hamilton, one of the producers. “Or even better, that people will download and put on YouTube the next day.”
I would think that clips with several minutes worth of highlights would be good and free marketing tool for their programs. Now, having downloadable copies of entire shows, that's another matter.
You can't have more than 8-10 minutes of video in a YouTube clip anyway (for the most part), so trying to watch a full episode of something is an exercise in annoyance and frustration.
Ironically, the music industry is irritated by the success of MTV. I think going back to the original agreement, MTV does not pay to show those music videos.
The lawyers will always be one step behind the coders.
Idiots. I hate OLD media.
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