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Group Sues Coke Over Vitaminwater Claims
WFTV.com ^ | January 16, 2009 | staff reporter

Posted on 01/18/2009 5:09:25 PM PST by Daffynition

Vitaminwater, which is marketed as a healthy drink, is nothing more than soda without the bubbles, according to a consumer group that has filed a lawsuit against maker Coca-Cola, claiming deceptive advertising practices.

The Center for Science in the Public Interest said that Coke's claims that the drinks can improve health are unsubstantiated.

CPSI said that the 33 grams of sugar in each bottle of Vitaminwater do more to promote obesity than any health benefits other ingredients might provide. It also said that the claims of help for the joints and bones cross the line into fraud.

Coca-Cola responded with a statement on its Web site that called the move ridiculous and ludicrous.

"Vitaminwater is a great tasting, hydrating beverage with essential vitamins and water, with labels showing calorie content," it said. The company also said the drink, like all its products, can be part of a healthy diet.

CSPI disagreed.

"Vitaminwater is Coke's attempt to dress up soda in a physician's white coat. Underneath, it's still sugar water, albeit sugar water that costs about ten bucks a gallon," said Steve Gardner, the group's director of litigation.

Michael F. Jacobson, the executive director, said people should get their vitamins from real food or inexpensive supplements.


TOPICS: Food; Health/Medicine
KEYWORDS: cocacola; lawsuit; vitaminwater
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To: Daffynition
"Vitaminwater is a great tasting, hydrating beverage with
essential vitamins and water, with labels showing calorie
content," it said. The company also said the drink, like
all its products, can be part of a healthy diet


21 posted on 01/18/2009 6:41:43 PM PST by mikrofon (It's tasty, too!)
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To: MAD-AS-HELL

No, the biggest fraud is plain water.

We will know there is a recession when plain bottled water sales tank and Americans return to sanity and drink water from the tap.


22 posted on 01/18/2009 6:45:30 PM PST by bert (K.E. N.P. +12 . The original point of America was not to be Europe)
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To: mikrofon
HAHAHA! Great!

From the Consumerist [guess that's like being a Gothamist]: Mystery Of Strange Things Found In Vitamin Water Solved: Harmless Mold

23 posted on 01/18/2009 6:57:05 PM PST by Daffynition ("Beauty is in the sty of the beholder." ~ Joe 6-pack)
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To: Daffynition

They list the sugar per serving which is 2.5 servings per bottle which is rediculous.


24 posted on 01/18/2009 7:21:47 PM PST by culpeper ( When traitors are called heroes, dark times have fallen - Roland Deschain)
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To: bert

Our tap water tastes awful. Sometimes bottled water is a treat. We reuse the bottles.


25 posted on 01/18/2009 7:39:02 PM PST by metmom (Welfare was never meant to be a career choice.)
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To: bert

And definitely don’t reuse the Vitamin water bottle when drinking the tap water, lol.


26 posted on 01/18/2009 7:59:00 PM PST by HollyB
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I use stainless steel bottles. I guess we all have our idiosyncrasies.
27 posted on 01/18/2009 8:01:49 PM PST by HollyB
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To: mikrofon

One of my favorites!!!


28 posted on 01/18/2009 9:08:50 PM PST by The_Media_never_lie
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To: Daffynition
Iinside of a vitamin water bottle


29 posted on 01/18/2009 9:12:04 PM PST by JoeProBono ("Creative License. Take as much as you want.")
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To: MAD-AS-HELL
these types of drinks including the energy drinks are the biggest FRAUDS out there.

No that would be the Center for Science in the Public Interest

30 posted on 01/18/2009 11:54:43 PM PST by Oztrich Boy (This world is a comedy to those that think, a tragedy to those that feel - Horace Walpole)
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To: MAD-AS-HELL
These companies are stealing dollars

Uh, ever heard of the free market? Coke ain't exactly holdin' a gun to anyone's head here. They aren't "stealing" anything. They are in the business of making beverages that consumers want to buy. It's called capitalism. Deal with it! Energy or vitamin drinks aren't your thing? Fine, don't buy them.
31 posted on 01/19/2009 12:00:35 AM PST by irishjuggler
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To: irishjuggler

Hey, Einstein, I never stated these drinks shouldn’t be sold or “there should be a law”. Just stating that we have an uneducated public when it comes to science and nutrition. That’s all. People are FREE to make stupid choices and they are with buying over priced water. Just like people were stupid to buy Kevin Trudeau’s book of likes. He made like a bandit but now this crook’s lies have caught up to him

http://7thspace.com/headlines/301980/judge_orders_kevin_trudeau_to_pay_more_than_37_million_for_false_claims_about_weight_loss_book.html


32 posted on 01/19/2009 3:19:37 AM PST by MAD-AS-HELL (How does one win over terrorists? KILL them with UNKINDNESS)
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To: JoeProBono

33 posted on 01/19/2009 8:18:42 AM PST by Daffynition ("Beauty is in the sty of the beholder." ~ Joe 6-pack)
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To: ZACKandPOOK

Cola Ping!


34 posted on 01/19/2009 10:46:49 AM PST by Justice Department ("Comedy is allied to justice." Aristophenes)
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