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Group Sues Coke Over Vitaminwater Claims
WFTV.com ^ | January 16, 2009 | staff reporter

Posted on 01/18/2009 5:09:25 PM PST by Daffynition

Vitaminwater, which is marketed as a healthy drink, is nothing more than soda without the bubbles, according to a consumer group that has filed a lawsuit against maker Coca-Cola, claiming deceptive advertising practices.

The Center for Science in the Public Interest said that Coke's claims that the drinks can improve health are unsubstantiated.

CPSI said that the 33 grams of sugar in each bottle of Vitaminwater do more to promote obesity than any health benefits other ingredients might provide. It also said that the claims of help for the joints and bones cross the line into fraud.

Coca-Cola responded with a statement on its Web site that called the move ridiculous and ludicrous.

"Vitaminwater is a great tasting, hydrating beverage with essential vitamins and water, with labels showing calorie content," it said. The company also said the drink, like all its products, can be part of a healthy diet.

CSPI disagreed.

"Vitaminwater is Coke's attempt to dress up soda in a physician's white coat. Underneath, it's still sugar water, albeit sugar water that costs about ten bucks a gallon," said Steve Gardner, the group's director of litigation.

Michael F. Jacobson, the executive director, said people should get their vitamins from real food or inexpensive supplements.


TOPICS: Food; Health/Medicine
KEYWORDS: cocacola; lawsuit; vitaminwater
32oz of Kool-Aid has 16g of sugar.
1 posted on 01/18/2009 5:09:25 PM PST by Daffynition
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To: Daffynition

these types of drinks including the energy drinks are the biggest FRAUDS out there. These companies are stealing dollars like it’s no tomorrow and they have the idiot Obama voters to thank. We are a nation of dolts and swindlers.


2 posted on 01/18/2009 5:12:32 PM PST by MAD-AS-HELL (How does one win over terrorists? KILL them with UNKINDNESS)
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To: Daffynition

Wouldn’t it be nice if WE could sue these “groups” that are always making asses out of themselves with their lawsuits? Personally, I’m tired of all of them. Obama should force every one of them to either get jobs or go to jail.


3 posted on 01/18/2009 5:13:59 PM PST by FlingWingFlyer (CIA Director!....So easy, a caveman can do it!)
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To: Daffynition

packaging works.


4 posted on 01/18/2009 5:15:14 PM PST by Always Right (Obama: more arrogant than Bill Clinton, more naive than Jimmy Carter, and more liberal than LBJ.)
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To: Daffynition

Center for Science in the Public Interest has a garage and a dog. I believe the dog is their researcher, the guy is the lawyer.

These people are kook sthat only come out when they have a kook like Obama who will play to them.


5 posted on 01/18/2009 5:19:30 PM PST by Tarpon (America's first principles, freedom, liberty, market economy and self-reliance will never fail.)
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To: Daffynition
I think $0.50 (aka fitty cent) had a stake in this juice... his take when Coca-Cola bought it was something along the line of $300 million+... I may be off a few million here and there.

I'm a KO stock holder and I just shake my head... that much coin for Kool Aide? Damn.

I guess the "brain trust" at KO (including Warren Buffett) did drink the Kool Aide.

6 posted on 01/18/2009 5:24:59 PM PST by Trajan88 (www.bullittclub.com)
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To: Always Right
Boy! Have you got that right!


7 posted on 01/18/2009 5:25:13 PM PST by Daffynition ("Beauty is in the sty of the beholder." ~ Joe 6-pack)
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To: Daffynition

Let’s see. Coke is selling Vitaminwater as a drink that has vitamins.

Whiny activist group is suing because, though it fulfills the claims Coke is making, on a totally unrelated note is has sugar in it.

What next? Offer a low-sodium version of a product and get sued because it still has the same amount of fat?


8 posted on 01/18/2009 5:26:31 PM PST by BobbyT
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To: Trajan88
50 Cent Vitamin Water Commercial
9 posted on 01/18/2009 5:28:28 PM PST by Daffynition ("Beauty is in the sty of the beholder." ~ Joe 6-pack)
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To: MAD-AS-HELL; FlingWingFlyer; Tarpon

Center for Science in the Public Interest + Vitamin Water = strange bedfellows.


10 posted on 01/18/2009 5:32:33 PM PST by Daffynition ("Beauty is in the sty of the beholder." ~ Joe 6-pack)
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To: Daffynition

V water is indeed loaded with sugars I stopped drinking that too. Propel has sucralose instead and is low calorie


11 posted on 01/18/2009 5:41:29 PM PST by omega4179 ("I HOPE HE FAILS" Rush Limbaugh 1-16-09)
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To: Daffynition

That’s ok, I really like it ; ), XXX and Power-C are my favorite. We all have our weaknesses. I like sugar ; ) I guess it could be far worse.


12 posted on 01/18/2009 5:42:44 PM PST by HollyB
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To: HollyB

Outside of my morning coffee ...it used to be all I drank ... but when I finally read the label, I stopped buying it.

.99/bottle is pretty expensive.


13 posted on 01/18/2009 5:46:24 PM PST by Daffynition ("Beauty is in the sty of the beholder." ~ Joe 6-pack)
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To: BobbyT

Really, they list their ingredients accurately, there is nothing to sue about.


14 posted on 01/18/2009 5:50:48 PM PST by Marie2 (Hunkered down until something better comes along)
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To: Daffynition

Sugar or HFCS?


15 posted on 01/18/2009 5:51:56 PM PST by mysterio
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To: mysterio

Neither ...especially in any quantity.


16 posted on 01/18/2009 5:59:50 PM PST by Daffynition ("Beauty is in the sty of the beholder." ~ Joe 6-pack)
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To: Daffynition

So, you enjoyed it too. It’s expensive that true. When it’s on sale, I have one at work in the middle of my workday, addition to water. I don’t drink sodas (normally), so I guess in moderation, it’s not too bad. It’s a shame that the good tasting stuff has to be bad for us. Normally, I find alot of this kind of stuff a big scam, and this probably is as well - but, I pretty much buy it because it tastes good.


17 posted on 01/18/2009 6:16:27 PM PST by HollyB
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To: AdmSmith; Berosus; Convert from ECUSA; dervish; Ernest_at_the_Beach; Fred Nerks; justiceseeker93; ..
Center for Science in the Public Interest
...should be prosecuted under the RICO Act.
18 posted on 01/18/2009 6:17:25 PM PST by SunkenCiv (https://secure.freerepublic.com/donate/____________________ Profile updated Monday, January 12, 2009)
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To: Trajan88; Daffynition

Yes he does. He even mocked Coke for the deal, saying how he bottled water for cents and sold it for 300m bucks!


19 posted on 01/18/2009 6:37:42 PM PST by spetznaz (Nuclear-tipped Ballistic Missiles: The Ultimate Phallic Symbol)
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To: HollyB

The only reason I applied for a COSTCO membership ......... so I could buy it by the case! I was hooked. LOL


20 posted on 01/18/2009 6:41:03 PM PST by Daffynition ("Beauty is in the sty of the beholder." ~ Joe 6-pack)
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To: Daffynition
"Vitaminwater is a great tasting, hydrating beverage with
essential vitamins and water, with labels showing calorie
content," it said. The company also said the drink, like
all its products, can be part of a healthy diet


21 posted on 01/18/2009 6:41:43 PM PST by mikrofon (It's tasty, too!)
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To: MAD-AS-HELL

No, the biggest fraud is plain water.

We will know there is a recession when plain bottled water sales tank and Americans return to sanity and drink water from the tap.


22 posted on 01/18/2009 6:45:30 PM PST by bert (K.E. N.P. +12 . The original point of America was not to be Europe)
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To: mikrofon
HAHAHA! Great!

From the Consumerist [guess that's like being a Gothamist]: Mystery Of Strange Things Found In Vitamin Water Solved: Harmless Mold

23 posted on 01/18/2009 6:57:05 PM PST by Daffynition ("Beauty is in the sty of the beholder." ~ Joe 6-pack)
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To: Daffynition

They list the sugar per serving which is 2.5 servings per bottle which is rediculous.


24 posted on 01/18/2009 7:21:47 PM PST by culpeper ( When traitors are called heroes, dark times have fallen - Roland Deschain)
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To: bert

Our tap water tastes awful. Sometimes bottled water is a treat. We reuse the bottles.


25 posted on 01/18/2009 7:39:02 PM PST by metmom (Welfare was never meant to be a career choice.)
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To: bert

And definitely don’t reuse the Vitamin water bottle when drinking the tap water, lol.


26 posted on 01/18/2009 7:59:00 PM PST by HollyB
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I use stainless steel bottles. I guess we all have our idiosyncrasies.
27 posted on 01/18/2009 8:01:49 PM PST by HollyB
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To: mikrofon

One of my favorites!!!


28 posted on 01/18/2009 9:08:50 PM PST by The_Media_never_lie
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To: Daffynition
Iinside of a vitamin water bottle


29 posted on 01/18/2009 9:12:04 PM PST by JoeProBono ("Creative License. Take as much as you want.")
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To: MAD-AS-HELL
these types of drinks including the energy drinks are the biggest FRAUDS out there.

No that would be the Center for Science in the Public Interest

30 posted on 01/18/2009 11:54:43 PM PST by Oztrich Boy (This world is a comedy to those that think, a tragedy to those that feel - Horace Walpole)
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To: MAD-AS-HELL
These companies are stealing dollars

Uh, ever heard of the free market? Coke ain't exactly holdin' a gun to anyone's head here. They aren't "stealing" anything. They are in the business of making beverages that consumers want to buy. It's called capitalism. Deal with it! Energy or vitamin drinks aren't your thing? Fine, don't buy them.
31 posted on 01/19/2009 12:00:35 AM PST by irishjuggler
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To: irishjuggler

Hey, Einstein, I never stated these drinks shouldn’t be sold or “there should be a law”. Just stating that we have an uneducated public when it comes to science and nutrition. That’s all. People are FREE to make stupid choices and they are with buying over priced water. Just like people were stupid to buy Kevin Trudeau’s book of likes. He made like a bandit but now this crook’s lies have caught up to him

http://7thspace.com/headlines/301980/judge_orders_kevin_trudeau_to_pay_more_than_37_million_for_false_claims_about_weight_loss_book.html


32 posted on 01/19/2009 3:19:37 AM PST by MAD-AS-HELL (How does one win over terrorists? KILL them with UNKINDNESS)
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To: JoeProBono

33 posted on 01/19/2009 8:18:42 AM PST by Daffynition ("Beauty is in the sty of the beholder." ~ Joe 6-pack)
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To: ZACKandPOOK

Cola Ping!


34 posted on 01/19/2009 10:46:49 AM PST by Justice Department ("Comedy is allied to justice." Aristophenes)
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