Posted on 05/05/2009 10:46:20 AM PDT by libertarian27
IT'S getting scarier by the day. Right now it seems the only place you can avoid the ads is when you nip out to make a cup of tea, there again, you might have a telly in the kitchen . . .
All this is very silly, but I have just been talking to the chaps at RemoteMedia, who are making it their business to capture every advertising/message delivery opportunity and customise it to me. This very minute they are probably working on how to tackle the kettle.
RemoteMedia is a software house which licenses its cleverness to the people who make electronic billboards and hoardings, all manner and size of screens used in all sorts of places to promote products, inform the public, get the message across.
But what initially grabbed my attention and led to my visit to Rectory Farm Barns at Little Chesterford was a note I received about "Gender Targeted Media".
Now, this may not sound especially new and different, but what RemoteMedia are doing is writing software which allows the screens to spot your gender and decide which ad might interest you more. And if this were not enough, such discrimination is soon to spread to race and age.
All you have to do is walk past the screen and it will recognise you for what you are; but being of a contrary turn of mind, I immediately have to ask how will the bearded lady fare, the pony-tailed chap? Apparently the software can cope with this sort of thing without turning a hair.
(Excerpt) Read more at cambridge-news.co.uk ...
No more so than if you are a 20-something goddess... ;-P
You'll be crying when you realize that RemoteMedia's computers has switched your ads to prune juice and burial insurance.
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