Posted on 05/14/2010 7:23:09 AM PDT by OldDeckHand
Hey media writers and TV critics – remember when you had all those ideas about how to help CNN’s lagging prime time ratings?
Well, put on those executive hats again because it’s time to help MSNBC. The network’s 9am-5pmET (dayside ratings) is headed for its worst year since 1999, with even less viewers in May.
The MSNBC ratings comparison is based on the A25-54 demographic, and so far in 2010 the network is averaging 73,000 from 9am-5pmET. In the first two weeks of May, that average falls to 68,000. It takes going back to 1999 (less than three years after the network launched) to find an average lower.
This is a storyline we’ve discussed before, last year. It showed that CNN generally finishes 2nd place on cable during these hours, while MSNBC is fourth, and sometimes even 5th (behind fellow NBCU network CNBC). While MSNBC has far surpassed CNN during the prime time, and even pre-prime time hours, the dayside ratings are still low, despite occasional line-up shuffling. Also, it should be noted, Fox News is far and away in first place in every category.
(Excerpt) Read more at mediaite.com ...
I agree....Fox and Friends is way too silly for a news broadcast...but they do have a following and like you their views mirror mine
I would have agreed with you in past years but now I enjoy them.
They have to have some light moments that early in the day and they have enough serious moments to balance it out.
I hate to admit it, I like MSNBCs late night shoes like Lockup, To Catch A Preadtor, or their crime specials, besides that the network is pure liberal crap.
At least during the day many of those who turn the failing networks on are businesses. Mostly those showings are ignored or heckled.
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